Integrate IndiaMART Leads with Mailchimp Using Pabbly Connect

Learn how to automatically add IndiaMART leads to Mailchimp using Pabbly Connect in this step-by-step tutorial. Streamline your lead management today! Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating IndiaMART leads with Mailchimp, first, access Pabbly Connect. Visit the Pabbly Connect homepage by browsing to the URL provided in the video. If you are a new user, click on ‘Sign Up Free’ to create an account. Existing users can simply click on ‘Sign In’.

After signing in, you will see all available applications on the Pabbly Connect dashboard. Look for the button labeled ‘Create Workflow’ located at the top right corner. This button will allow you to start the process of connecting your applications through Pabbly Connect.

2. Creating a New Workflow in Pabbly Connect

In this section, you will create a new workflow to automate the process of adding new leads from IndiaMART to Mailchimp. Click on the ‘Create Workflow’ button, and a dialog box will appear. Name your workflow as ‘IndiaMART Automation’ and select a folder for organization.

• Click the ‘Create’ button to finalize your workflow setup.
• This workflow begins with a trigger from IndiaMART and an action to send data to Mailchimp.

Now, you will set up the trigger by selecting IndiaMART as your trigger application and ‘New Leads’ as the trigger event. This is where Pabbly Connect will listen for new leads in your IndiaMART account.

3. Configuring the IndiaMART Trigger in Pabbly Connect

To configure the IndiaMART trigger, click on ‘Add New Connection’ to establish a link between your IndiaMART account and Pabbly Connect. You will be prompted to enter your CRM API key. To obtain this key, log in to your IndiaMART account and navigate to ‘Settings’, then ‘Account Settings’.

• Generate a new API key in the CRM API Key section.
• Copy the generated key and paste it into the Pabbly Connect window.

After pasting the API key, click on ‘Save and Send Test Request’. This will allow Pabbly Connect to capture the latest lead data from your IndiaMART account, confirming that the trigger is set up correctly.

4. Setting Up Mailchimp Action in Pabbly Connect

Now that the trigger is configured, it’s time to set up the action in Mailchimp. Select Mailchimp as your action application and choose ‘Add New Member with Custom Fields’ as the action event. Again, click on ‘Add New Connection’ to connect your Mailchimp account to Pabbly Connect.

For this connection, you will need to enter your Mailchimp API key. Log in to your Mailchimp account, click on your profile, and navigate to ‘Extras’ then ‘API Keys’. Generate a new API key and copy it. Return to Pabbly Connect and paste the API key into the appropriate field.

5. Testing and Finalizing the Integration

After setting up the Mailchimp connection, you will be prompted to select an audience list. Choose the audience list you want to add leads to, such as ‘PAB Connect’. Now, map the email address, first name, and last name fields with the data received from the IndiaMART trigger.

Finally, click on ‘Save and Send Test Request’. This action will send the lead information to your Mailchimp account. Check your Mailchimp dashboard to confirm that the new lead appears in your contacts, successfully demonstrating how Pabbly Connect automates the process of adding new leads.

Conclusion

In this tutorial, we explored how to integrate IndiaMART leads into Mailchimp using Pabbly Connect. This process automates lead management, ensuring that new leads are captured seamlessly. By following these steps, you can streamline your workflow and enhance your marketing efforts.