Integrate Google Sheets with Omnisend Using Pabbly Connect: A Step-by-Step Guide

Learn how to integrate Google Sheets with Omnisend using Pabbly Connect. Follow this detailed tutorial for seamless automation and subscriber management. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Sheets with Omnisend, you first need to access Pabbly Connect. Open your browser and search for Pabbly Connect’s official website. If you already have an account, simply sign in; otherwise, click on the ‘Sign Up for Free’ button to create a new account.

Once signed in, you will see the Pabbly Connect dashboard. From here, you can create a new workflow by clicking on the ‘Create Workflow’ button. Name your workflow according to your objective, such as ‘Create Omnisend Subscriber from New Google Sheets Row’. This sets the stage for the integration process.

2. Setting Up the Trigger in Pabbly Connect

In this step, you will set up the trigger for your workflow using Pabbly Connect. Start by selecting Google Sheets as your trigger application. You will then choose the trigger event as ‘New or Updated Spreadsheet Row’ to ensure that every new entry in your Google Sheets is captured.

• Select Google Sheets from the list of applications.
• Choose ‘New or Updated Spreadsheet Row’ as the trigger event.
• Connect Google Sheets with Pabbly Connect using the provided webhook URL.

After setting up the trigger, you need to copy the webhook URL provided by Pabbly Connect. Go to your Google Sheets, navigate to Extensions, and find the Pabbly Connect add-on. Use this URL to connect your Google Sheets to Pabbly Connect, enabling automatic data transfer.

3. Configuring Google Sheets for Data Transfer

Now that you’ve set up the trigger in Pabbly Connect, it’s time to configure your Google Sheets for data transfer. Open your Google Sheets document, where you have your customer data, and make sure it includes columns for first name, last name, email, phone number, and city.

Next, go to the Pabbly Connect add-on within Google Sheets. If you haven’t installed it yet, you can do so from the Google Workspace Marketplace. Once installed, refresh your spreadsheet and navigate to the initial setup of the Pabbly Connect add-on.

• Paste the webhook URL from Pabbly Connect into the designated field.
• Set your trigger column, which is typically the last data entry column.
• Test the connection to ensure data is sent successfully to Pabbly Connect.

After successfully testing the connection, your Google Sheets is now configured to work with Pabbly Connect, allowing for seamless data transfer whenever a new row is added.

4. Creating the Action to Add Subscribers in Omnisend

With your Google Sheets set up, the next step is to create the action in Pabbly Connect that will add subscribers to Omnisend. In your workflow, select Omnisend as the action application and choose ‘Create Subscriber’ as the action event.

To connect Omnisend with Pabbly Connect, you will need your Omnisend API key. Log into your Omnisend account, navigate to your profile settings, and find the API keys section. Create a new API key and copy it for use in Pabbly Connect.

Paste the API key into Pabbly Connect to establish the connection. Map the required fields such as email, phone number, first name, and last name from Google Sheets to Omnisend. Test the action to confirm that a new subscriber is created in Omnisend.

Once the action is configured, you can save and test your workflow. This will ensure that every new entry in your Google Sheets automatically creates a subscriber in Omnisend, streamlining your email marketing efforts.

5. Testing and Verifying the Integration

After setting everything up in Pabbly Connect, it’s crucial to test and verify that the integration works as intended. Add a new row in your Google Sheets with customer details like first name, last name, email, phone number, and city.

Check your Omnisend account to see if the new subscriber has been created successfully. This verification step ensures that the automation is functioning correctly and that all details are being transferred accurately.

To summarize, the steps to verify the integration include:

Add a new customer’s details in Google Sheets. Check Omnisend for the new subscriber entry. Confirm that all information matches the Google Sheets entry.

Once everything is confirmed, you can confidently rely on Pabbly Connect to automate your subscriber management between Google Sheets and Omnisend.

Conclusion

In this tutorial, we explored how to integrate Google Sheets with Omnisend using Pabbly Connect. By following these detailed steps, you can automate subscriber management and ensure your email list is always up-to-date. This integration saves time and enhances your marketing efficiency.