Integrate Google Sheets with Active Campaign Using Pabbly Connect

Learn how to integrate Google Sheets with Active Campaign using Pabbly Connect for seamless lead management and automation. Follow our step-by-step guide! Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Google Sheets with Active Campaign, you first need to access Pabbly Connect. This platform simplifies the automation process without requiring any programming skills. Simply navigate to the Pabbly website and either sign in or sign up for a new account if you haven’t done so already.

Once logged in, you will be directed to the dashboard where you can view various Pabbly applications. For this integration, click on the ‘Access Now’ button under Pabbly Connect. This will lead you to the workflow creation section, which is essential for setting up your automation.

2. Creating a Workflow in Pabbly Connect

In this step, you will create a new workflow in Pabbly Connect. Click on the ‘Create Workflow’ button, which prompts you to name your workflow. You might name it something like ‘Create Active Campaign Contact from Google Sheets Row’. Choose a folder to save your workflow for better organization.

• Click on ‘Create’ to access the workflow window.
• This window allows you to set a trigger and action for your automation.
• Select ‘Google Sheets’ as your trigger application.

After selecting Google Sheets, choose the trigger event as ‘New or Updated Spreadsheet Row’. This ensures that every time a new row is added, the workflow will trigger automatically, allowing you to manage your leads efficiently.

3. Connecting Google Sheets with Pabbly Connect

To connect Google Sheets to your workflow in Pabbly Connect, you will need to copy the provided webhook URL. This URL will enable communication between your Google Sheets and Pabbly Connect. Open your Google Sheets and ensure you are logged in.

Go to the ‘Extensions’ menu, then select ‘Add-ons’ followed by ‘Get Add-ons’. Search for the Pabbly Connect Webhooks add-on and install it. After installation, refresh your Google Sheets page to see the new add-on appear in the Extensions menu.

• Select the add-on and click on ‘Initial Setup’.
• Paste the webhook URL you copied earlier into the designated field.
• Choose the trigger column, which is usually the final data column, and click ‘Submit’.

Once you submit, you will see a confirmation that the setup was successful. This means your Google Sheets is now connected to Pabbly Connect and ready to send data.

4. Creating a Contact in Active Campaign

Now that you have connected Google Sheets to Pabbly Connect, it’s time to set up the action that will create a contact in Active Campaign. Select Active Campaign as your action application and choose the action event as ‘Create a Contact’. Click on the ‘Connect’ button to establish a connection.

To connect Active Campaign, you will need to enter your API key and URL. Access your Active Campaign account, go to the ‘Settings’ tab, and find the ‘Developers’ section to retrieve this information. Copy the API key and the URL, ensuring to remove ‘https://’ from the URL before pasting it into Pabbly Connect.

Map the necessary fields such as email, first name, and last name from the Google Sheets response. Ensure that the details are dynamic by mapping them instead of entering static values. Click on ‘Save and Send Test Request’ to verify that the contact is created successfully.

Once you receive a positive response, it confirms that the contact has been successfully created in Active Campaign using the data from Google Sheets. This integration allows for seamless lead management.

5. Testing the Integration with Pabbly Connect

To ensure that your integration between Google Sheets and Active Campaign via Pabbly Connect is functioning correctly, perform a test submission. Add a new row in your Google Sheets with details like first name, last name, email, and status. Make sure the status reflects a lead type that you want to track.

Once you fill in the details, change the status to trigger the workflow. After saving the new row, check your Active Campaign account to see if the new contact has been created. This real-time testing will confirm that the integration works as intended.

Navigate to your Active Campaign contacts page. Refresh the page to view the newly created contact. Check that the details match those entered in Google Sheets.

With this successful test, you can confidently use Pabbly Connect to manage your leads effectively, ensuring that every new entry in Google Sheets translates into a contact in Active Campaign.

Conclusion

In this tutorial, we explored how to integrate Google Sheets with Active Campaign using Pabbly Connect. This automation streamlines lead management by ensuring that new entries in Google Sheets are automatically converted into contacts in Active Campaign, enhancing marketing efficiency.