Integrate Google Forms with Mailchimp Using Pabbly Connect: A Step-by-Step Guide

Learn how to automate adding Mailchimp members from Google Forms submissions using Pabbly Connect in this detailed tutorial. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Forms and Mailchimp Integration

To begin, you need to access Pabbly Connect, which is the central platform for automating the integration between Google Forms and Mailchimp. Start by signing up for a free account on Pabbly Connect if you haven’t done so already. Once signed in, navigate to the dashboard.

In the Pabbly Connect dashboard, click on the ‘Create Workflow’ button. Name your workflow something descriptive, such as ‘Google Forms to Mailchimp’. After naming it, select the appropriate folder for organizing your workflows and hit the ‘Create’ button to proceed.

2. Configuring the Trigger Step in Pabbly Connect

The next step involves setting up the trigger in Pabbly Connect. This will monitor your Google Forms for new submissions. In the trigger window, search for ‘Google Forms’ and select it as your app. Then, choose the trigger event as ‘New Response Received’ from the dropdown menu.

• Select Google Forms as the app
• Choose ‘New Response Received’ as the trigger event
• Copy the webhook URL provided by Pabbly Connect

After copying the webhook URL, you need to integrate it into your Google Form. Go to your Google Form, ensure the last question is marked as required, and then link it to a Google Sheet by clicking on the ‘Responses’ tab and selecting ‘Create a new spreadsheet’. Once this is done, install the Pabbly Connect Webhooks add-on in the Google Sheet.

3. Setting Up Google Sheets to Send Data to Pabbly Connect

With the Pabbly Connect Webhooks add-on installed, return to your Google Sheet. Click on ‘Extensions’ > ‘Pabbly Connect Webhooks’ and select ‘Initial Setup’. In the setup window, select your sheet, paste the webhook URL you copied earlier, and specify the trigger column, which is typically the last column where data is entered.

• Select the appropriate sheet for form responses
• Paste the webhook URL into the designated field
• Set the trigger column to the last data entry column

After completing the setup, click on ‘Submit’. This will configure your Google Sheet to send data to Pabbly Connect whenever a new form response is recorded. Make sure to enable the ‘Send on Event’ option to activate the webhook.

4. Integrating Mailchimp with Pabbly Connect

Now that you have set up the trigger, it’s time to configure the action step to add members to Mailchimp. In the action window of Pabbly Connect, search for ‘Mailchimp’ and select it. Choose the action event as ‘Add New Member with Custom Fields’ and connect your Mailchimp account by entering the API key and data center name.

To retrieve your API key, navigate to your Mailchimp account, go to your profile, and find the API key section. Create a new API key if necessary. Once you have your API key and data center, paste them into Pabbly Connect. After connecting, select the audience list where you want to add new members.

5. Testing the Google Forms to Mailchimp Automation

After configuring both the trigger and action steps in Pabbly Connect, it’s time to test your automation. Go back to your Google Form and submit a test entry. Ensure the form is published and accessible to replicate a real submission.

Once you submit the form, check your Google Sheet to confirm that the response has been recorded. Then, return to Pabbly Connect to see if the webhook response has been received. If successful, you should see the details in your action step, indicating that the data has been sent to Mailchimp.

Finally, log into your Mailchimp account and navigate to the ‘All Contacts’ section. Refresh the page to see if the new member has been added successfully. This confirms that your automation workflow between Google Forms and Mailchimp through Pabbly Connect is functioning correctly.

Conclusion

This tutorial demonstrated how to automate adding Mailchimp members from Google Forms submissions using Pabbly Connect. By following these steps, you can streamline your processes and enhance your workflow efficiency.