Integrate Google Chat and SMS with Pabbly Connect for Google Ads Leads

Learn how to automate notifications for new Google Ads leads by integrating Google Chat and SMS using Pabbly Connect. Step-by-step guide included. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Google Chat and SMS for new Google Ads leads, first access Pabbly Connect. You can do this by visiting the Pabbly Connect website directly in your browser. Once there, sign in to your existing account or create a new one to start using the platform.

After signing in, you will see the Pabbly Connect dashboard. From here, you can create a new workflow by clicking on the ‘Create Workflow’ button. This workflow will enable you to set up the automation between Google Ads, SMS, and Google Chat.

2. Creating a Workflow in Pabbly Connect

In this section, we will create a new workflow in Pabbly Connect to manage notifications for Google Ads leads. Click on the ‘Create Workflow’ button and name your workflow, such as ‘Notify Team on Google Chat for New Google Ads Leads and Send SMS’. Select a folder to save it in.

• Click on ‘Create’ to proceed.
• This will display two boxes: one for the trigger and one for the action.
• Select Google Ads as the trigger application.

After selecting Google Ads, choose the trigger event as ‘New Lead Form Entry’. This means that every time a new lead is generated from Google Ads, the workflow will trigger the actions you set up next.

3. Connecting Google Ads with Pabbly Connect

To connect Google Ads with Pabbly Connect, you will need a webhook URL. This URL acts as a bridge between Google Ads and Pabbly Connect. Copy the webhook URL provided in the trigger step and paste it into the Google Ads lead delivery options.

In your Google Ads account, navigate to the lead delivery section and paste the webhook URL. Enter a random key (like 1234) and click on ‘Send Test Data’. This step is crucial for testing the connection between Google Ads and Pabbly Connect.

• Go back to Pabbly Connect to check if the webhook response has been received.
• Ensure that the test data appears in Pabbly Connect to confirm the connection is successful.

Once you see the test data response in Pabbly Connect, you know that Google Ads is successfully connected to the platform.

4. Sending SMS Notifications Using Pabbly Connect

Next, we will set up SMS notifications for the leads using Pabbly Connect. Select Twilio as your action application and choose the action event as ‘Send SMS’. If you don’t have an existing connection, click on ‘Add New Connection’ and enter your Twilio Account SID and Auth Token.

Draft the SMS body to include a personalized message for the leads. Use mapping to dynamically insert the lead’s first and last name into the SMS message. Enter your Twilio phone number as the sender and map the recipient’s phone number from the Google Ads response.

Click on ‘Save and Send Test Request’ to send a test SMS. Check your phone to confirm that the SMS has been received successfully.

Upon successful testing, you will have automated SMS notifications set up for new Google Ads leads using Pabbly Connect.

5. Notifying the Team on Google Chat

Finally, we will notify your team about the new leads on Google Chat using Pabbly Connect. Select Google Chat as the next action application and choose the action event as ‘Create Message’. You will need to enter the chat webhook URL obtained from your Google Chat space settings.

Draft a message to send to your team, including the lead’s details such as their first name, last name, phone number, email address, and city. Use mapping to ensure that the message is dynamic and updates with each new lead.

Click on ‘Save and Send Test Request’ to send the message to Google Chat. Verify that the message appears in your Google Chat space.

With this setup, your team will receive instant notifications for every new lead generated from Google Ads, effectively streamlining your communication process.

Conclusion

In this tutorial, we explored how to automate notifications for new Google Ads leads by integrating Google Chat and SMS using Pabbly Connect. This powerful integration enhances communication and ensures timely follow-ups with leads.