Integrate Google Ads with Salesforce Using Pabbly Connect: A Step-by-Step Guide

Learn how to automate the creation of Salesforce leads from Google Ads using Pabbly Connect. Follow our detailed tutorial for seamless integration. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To start integrating Google Ads with Salesforce, you need to access Pabbly Connect. Open your web browser and type in the URL Pabbly.com/connect. Once on the homepage, you will find options to sign in or sign up for free.

If you are a new user, click on the ‘Sign up for free’ button to create an account. This process is quick, and you will receive 100 free tasks every month to explore the platform. If you already have an account, simply log in to access your dashboard.

2. Creating a New Workflow in Pabbly Connect

After logging into Pabbly Connect, navigate to your dashboard. To create a new workflow, click on the ‘Create Workflow’ button. A dialog box will appear asking for a name for your workflow.

• Name the workflow, e.g., ‘Create Salesforce Lead from Google Ads’.
• Select a folder for organizing your workflow.
• Click ‘Create’ to proceed.

Once created, you will see two sections: Trigger and Action. The Trigger is the event that starts the automation, while the Action is what happens as a result. For this integration, Google Ads will be your trigger and Salesforce will be your action.

3. Setting Up Google Ads as the Trigger

In the Trigger section of Pabbly Connect, select Google Ads as your application. Next, choose the trigger event that will activate the workflow. You want to select ‘New Lead Form Entry’ to capture responses from your lead generation form.

After selecting the trigger, Pabbly Connect will provide you with a webhook URL. This URL is crucial as it serves as a bridge for transferring data from Google Ads to Pabbly Connect. Copy this URL and follow the instructions to add it to your Google Ads account.

• Go to your Google Ads lead form settings.
• Find the webhook URL field and paste the copied URL there.
• Name the webhook for easy identification.

After saving the settings, you can test the connection by sending a test lead to ensure everything is set up correctly.

4. Connecting Salesforce to Pabbly Connect

Once the Google Ads trigger is set up, it’s time to connect Salesforce as the action step in Pabbly Connect. In the Action section, select Salesforce as your application and choose ‘Create Record’ as the action event. This step is crucial as it allows you to create a new lead in Salesforce based on the data captured from Google Ads.

To establish this connection, click on ‘Connect’ and choose to add a new connection. Pabbly Connect will prompt you to authorize access to your Salesforce account. Once authorized, you will be able to map the data fields from Google Ads to Salesforce.

Select the lead object in Salesforce. Map the fields such as first name, last name, email, and phone number from the Google Ads response. Click ‘Save and Send Test Request’ to verify the integration.

After a successful test, check Salesforce to confirm that the lead has been created with all the correct information.

5. Conclusion: Automating Lead Creation with Pabbly Connect

Integrating Google Ads with Salesforce using Pabbly Connect is a streamlined process that allows you to automate lead creation effortlessly. By following the steps outlined above, you can ensure that every lead generated through your Google Ads campaigns is automatically added to your Salesforce CRM.

This automation not only saves time but also enhances lead management efficiency. With Pabbly Connect, you can focus on converting leads into customers without worrying about manual data entry.

In summary, using Pabbly Connect for this integration simplifies your workflows and boosts your business operations.