Integrate Google Ads Leads with Slack and Google Sheets Using Pabbly Connect

Learn how to automate notifications for new Google Ads leads to Slack and log details in Google Sheets using Pabbly Connect. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To begin integrating Google Ads leads with Slack and Google Sheets, you first need to access Pabbly Connect. Start by visiting the Pabbly Connect website and sign in to your account. If you are a new user, you can sign up for free and get 100 free tasks every month.

After signing in, you will see the dashboard of Pabbly Connect. Click on the ‘Access Now’ button to enter the Pabbly Connect interface. Here, you can create workflows that automate the process of notifying your team on Slack whenever a new lead is generated from Google Ads.

2. Creating a Workflow in Pabbly Connect

In this section, we will create a workflow that uses Pabbly Connect to notify your Slack channel of new Google Ads leads. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. You will be prompted to name your workflow and select a folder for organization.

• Name your workflow: ‘Notify Team on Slack for New Google Ads Leads’.
• Select the folder where you want to save this workflow.

Once you have named your workflow and selected the folder, click on the ‘Create’ button. You will now see two windows labeled ‘Trigger’ and ‘Action’. The trigger is the event that starts the automation, while the action is what happens as a result. In this case, the trigger will be a new lead from Google Ads.

3. Setting Up the Trigger for Google Ads

To set up the trigger in Pabbly Connect, click on the trigger window and select ‘Google Ads’ as the application. For the trigger event, choose ‘New Lead Form Entry’. This configuration allows Pabbly Connect to capture new leads generated through your Google Ads campaigns.

Next, Pabbly Connect provides you with a webhook URL. Copy this URL and go to your Google Ads campaign settings. Under the lead form section, you will find an option for webhook integration where you can paste the copied URL. This step connects Google Ads to Pabbly Connect, allowing it to receive data when a new lead is generated.

• Paste the webhook URL into the Google Ads lead form settings.
• Send test data to ensure the connection is working.

After sending test data, check your Pabbly Connect workflow to confirm that the test lead information has been received successfully. This indicates that your Google Ads account is now connected to Pabbly Connect.

4. Setting Up the Action to Notify Slack

Now that your trigger is set up, it’s time to configure the action in Pabbly Connect. Click on the action window and select ‘Slack’ as the application. For the action event, choose ‘Send Channel Message’. This action will notify your team in Slack whenever a new lead is generated.

After selecting Slack, you will need to connect your Slack account to Pabbly Connect. Click on the ‘Connect’ button and follow the prompts to authorize the connection. Once authorized, select the channel where you want to send notifications.

Choose the Slack channel for notifications. Craft your message, including dynamic fields for lead details.

Make sure to map the lead details (like name and email) from the trigger to your message. After setting this up, send a test message to confirm that everything is functioning correctly. Your team will now receive notifications in Slack for new leads generated through Google Ads.

5. Recording Leads in Google Sheets

The final step in this integration using Pabbly Connect is to log the lead details into Google Sheets. Click on the plus button to add another action step and select ‘Google Sheets’ as the application. For the action event, choose ‘Add New Row’. This allows you to create a record of each new lead in your spreadsheet.

After selecting Google Sheets, connect your Google account to Pabbly Connect. Once authorized, select the spreadsheet you created for lead data. Map the fields in your spreadsheet (like first name, last name, email, and phone number) to the corresponding lead details captured from Google Ads.

Select the correct spreadsheet and sheet. Map the lead details to the respective columns in your spreadsheet.

After mapping all necessary fields, click on the ‘Save and Send Test Request’ button. Check your Google Sheets to ensure that the new lead has been recorded properly. This completes the automation process, allowing you to efficiently handle new leads from Google Ads.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate notifications for new Google Ads leads to Slack and log these details in Google Sheets. This integration enhances team communication and lead management, ensuring that your business can respond swiftly to new opportunities.