Integrate Google Ads Leads with HubSpot CRM and WhatsApp Using Pabbly Connect

Learn how to automate the integration of Google Ads leads into HubSpot CRM and send WhatsApp messages using Pabbly Connect in this step-by-step tutorial. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads leads with HubSpot CRM and sending automated WhatsApp messages, you need to access Pabbly Connect. Go to the homepage by typing ‘Pabbly.com/connect’ in your browser. Once there, you will see options to sign in or sign up for free.

If you are a new user, click on the ‘Sign Up for Free’ button. After creating your account, you will receive 100 free tasks each month to explore the software. If you’re an existing user, simply sign in to access your dashboard.

2. Creating a New Workflow in Pabbly Connect

After signing in to Pabbly Connect, you will see your dashboard. Here, you can create a new workflow by clicking on the ‘Create Workflow’ button located at the top right corner. A dialog box will appear, prompting you to name your workflow. Name it ‘Add Google Ads Lead to HubSpot and Send WhatsApp Message’.

Once you name your workflow, you can select a folder to save it. After that, click on ‘Create’. You will be presented with two windows: Trigger and Action. In this integration, Google Ads will be the trigger, and HubSpot CRM and WhatsApp will be the actions.

• Click on ‘Create Workflow’ and name it accordingly.
• Select Google Ads as your trigger application.
• Set the trigger event to ‘New Lead Form Entry’.

After setting the trigger, you will receive a webhook URL. This URL will be used to connect your Google Ads form with Pabbly Connect.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads with Pabbly Connect, copy the webhook URL provided after you set the trigger event. Next, go to your Google Ads account and find the lead generation form you created. Scroll down to the ‘Lead Delivery’ section and find the ‘Webhook Integration’ option.

Paste the copied webhook URL into the ‘Webhook URL’ field. For the key, take the last part of the webhook URL and paste it into the ‘Key’ field. After entering these details, click on ‘Send Test Data’. This will send a test lead to Pabbly Connect, confirming that the connection is successful.

• Copy the webhook URL from Pabbly Connect.
• Paste it into the Google Ads lead form under ‘Webhook Integration’.
• Click ‘Send Test Data’ to verify the connection.

Once the test data is sent, you will see a confirmation in Pabbly Connect that the lead data has been received successfully.

4. Adding Leads to HubSpot CRM via Pabbly Connect

Now that Google Ads is connected, the next step is to add the lead to HubSpot CRM. In the action step of Pabbly Connect, select HubSpot CRM as the application. Choose the action event as ‘Create a Contact’. Click on ‘Connect’ and select ‘Add New Connection’ to link your HubSpot account.

Log into your HubSpot account when prompted. Once authorized, you will be able to map the fields from the Google Ads lead response to the HubSpot contact fields. This includes first name, last name, email, and phone number. Use the mapping feature to ensure that the correct data is transferred.

Select HubSpot CRM as your action application. Choose ‘Create a Contact’ as the action event. Map the fields from Google Ads response to HubSpot.

Click ‘Save and Send Test Request’ to create a new contact in HubSpot CRM. You can verify this by checking your HubSpot account for the newly created contact.

5. Sending Automated WhatsApp Messages

The final step is to send an automated WhatsApp message to the leads captured from Google Ads. In the action step of Pabbly Connect, select WhatsApp (using Wati or any other API service) as the application. Choose ‘Send Template Message’ as the action event. Connect your WhatsApp account by providing the necessary API endpoint and access token.

Map the WhatsApp number field to the lead’s phone number from the Google Ads response. Choose the template you want to use for the message and fill in the necessary parameters for the variables you included in the template. After setting everything up, click ‘Save and Send Test Request’.

Select WhatsApp as the action application. Choose ‘Send Template Message’ as the action event. Map the phone number and fill in the template parameters.

Once the message is sent, you will receive a confirmation in Pabbly Connect. Check your WhatsApp to see the message received by the lead, confirming that the entire workflow is successful.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to integrate Google Ads leads with HubSpot CRM and automate WhatsApp messaging. By following these steps, you can streamline your lead generation process efficiently.