Integrate Facebook Offline Conversions with Pabbly Connect: A Step-by-Step Guide

Learn how to automate offline conversions to Facebook using Pabbly Connect. This detailed tutorial walks you through each step of the integration process. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start using Pabbly Connect, first sign up for an account on the Pabbly website. After signing up, you will be directed to the Pabbly Connect dashboard. This platform is essential for automating workflows between different applications, including sending offline conversions to Facebook.

Once logged in, click on the ‘Create Workflow’ button. You will need to name your workflow, for example, ‘Webhook to Facebook Offline Conversion’. After naming, click on the ‘Create’ button to initiate your workflow setup.

2. Setting Up Webhook Trigger in Pabbly Connect

In this step, you will set up a webhook trigger in Pabbly Connect. This webhook will receive data from your eCommerce platform, such as WooCommerce. Select ‘Webhook by Pabbly’ as your trigger app.

• Copy the Webhook URL provided by Pabbly Connect.
• Go to your WooCommerce settings and navigate to the Webhooks section.
• Create a new webhook, name it, and set the status to active.
• For the topic, select ‘Order Created’ and paste the copied Webhook URL.

After saving the webhook, every time a new order is placed in WooCommerce, the order details will be sent to Pabbly Connect, allowing you to automate the next steps.

3. Capturing Order Details from WooCommerce

Once the webhook is set up, you need to capture the order details in Pabbly Connect. Click on the ‘Recapture Webhook Response’ button to begin waiting for data from WooCommerce.

Next, place a test order in your WooCommerce store. After completing the order, return to Pabbly Connect. You should see the order details captured, including customer information and order total.

• Total amount of the order
• Customer name, email, and phone number
• Shipping address details

These details are crucial for sending offline conversions to Facebook, ensuring that your ads are optimized based on actual sales data.

4. Sending Data to Facebook as Offline Conversions

Now that you have the order details, it’s time to send this data to Facebook using Pabbly Connect. In the action window, select ‘Facebook Offline Conversion’ as your app.

Choose the action event ‘Send Offline Purchase Event’. Connect your Facebook account to Pabbly Connect by clicking the ‘Connect with Facebook Offline Conversions’ button. Select your business from the dropdown list.

Select the offline event set you created in your Facebook Business Suite. Map the required fields such as first name, last name, email, and phone number from the webhook response. Ensure you also map the currency and value of the purchase.

After mapping all the necessary details, click on ‘Save and Send Test Request’ to confirm that the data is being sent to Facebook correctly.

5. Verifying Successful Integration of Pabbly Connect

To ensure that the integration using Pabbly Connect is successful, check your Facebook Business Suite. Navigate to the offline event set you created and look for the latest purchase event.

If the details of the purchase appear in your Facebook account, the integration is working perfectly. This automation allows you to seamlessly send offline conversions from various sources directly to Facebook, optimizing your advertising efforts.

You can create additional workflows for other applications using Pabbly Connect. This process can be replicated for different sources of conversion data.

With Pabbly Connect, you can automate your marketing processes effectively, ensuring that your business runs smoothly.

Conclusion

By following this detailed tutorial, you can effectively use Pabbly Connect to automate offline conversions to Facebook. This integration streamlines your marketing efforts and helps optimize your ads for better performance.