Integrate Facebook Leads with Keap CRM Using Pabbly Connect

Learn how to seamlessly integrate Facebook Lead Ads with Keap CRM using Pabbly Connect in this detailed step-by-step tutorial. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Facebook Leads Integration

To integrate Facebook Lead Ads with Keap CRM, the first step is to access Pabbly Connect. Start by typing ‘Pabbly.com/connect’ in your browser. This platform allows you to automate tasks between different applications.

Once on the Pabbly Connect homepage, you will see options to sign in or sign up for free. New users can sign up and receive 100 tasks free each month. Existing users should click the sign-in button to access their dashboard.

2. Creating a Workflow in Pabbly Connect

After logging into Pabbly Connect, navigate to your dashboard. To create a workflow, click on the ‘Create Workflow’ button located in the top right corner. You will be prompted to name your workflow.

• Name the workflow as ‘Add Facebook Lead Ads Leads to Keap CRM’.
• Choose a folder for organization, such as ‘Facebook Lead Ads to Keap Automation’.

Once you have named your workflow and selected the appropriate folder, click on the ‘Create’ button to proceed. You will now see the trigger and action setup window.

3. Setting Up Trigger and Action in Pabbly Connect

In this step, you will set up the trigger for your workflow. Select ‘Facebook Lead Ads’ as your trigger application. The trigger event should be set to ‘New Lead Instant’. using Pabbly Connect

Next, move to the action window and select ‘Keap’ as your action application. The action event will be to ‘Create or Update Contact’. This setup ensures that whenever a new lead is generated through Facebook, it will automatically create a contact in Keap CRM.

• Connect your Facebook Lead Ads account to Pabbly Connect.
• Establish a connection with Keap CRM.

Click on ‘Connect’ for each application to authorize Pabbly Connect to access your Facebook and Keap accounts. This connection is crucial for the automation to function effectively.

4. Mapping Fields for Data Transfer

Once the connections are established, you will need to map the fields from Facebook Lead Ads to Keap CRM. Mapping ensures that the data from the lead is correctly transferred to the corresponding fields in Keap. using Pabbly Connect

In the mapping section, select the email address, first name, last name, phone number, and city from the lead data received through Facebook. This step is essential to ensure accurate data entry into Keap CRM.

Map the email field to the corresponding field in Keap. Ensure the phone number is also mapped correctly.

After completing the mapping, click on ‘Save and Send Test Request’ to verify that the data is being captured correctly. This test will confirm that your integration is functioning as intended.

5. Testing the Integration with Facebook Leads

To finalize the integration, you need to test it by submitting a lead through your Facebook Lead Ads form. This step will ensure that the lead data flows seamlessly into Keap CRM via Pabbly Connect.

Access the Meta for Developers page and use the Lead Ads Testing Tool. Select your page and the lead form you created for your bakery. Fill in the required fields and submit the form. This action will simulate a real lead submission.

Fill in details like email, first name, last name, phone number, and city. Click on ‘Submit’ to send the test lead.

Return to Pabbly Connect to check if the lead has been captured successfully. If everything is set up correctly, you will see the new contact created in your Keap CRM, confirming that the integration works flawlessly.

Conclusion

This tutorial has shown you how to integrate Facebook Lead Ads with Keap CRM using Pabbly Connect. By following these steps, you can automate lead management efficiently, ensuring that every lead is captured and organized in your CRM seamlessly.