Integrate Facebook Lead Ads with Slack Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with Slack using Pabbly Connect. This step-by-step tutorial guides you through the process of setting up alerts for new leads.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To integrate Facebook Lead Ads with Slack, we utilize Pabbly Connect. Start by opening your browser and searching for Pabbly Connect. This platform allows you to automate tasks without coding.

Once on the Pabbly Connect landing page, you can either sign in or create a new account. If you are new, click on the ‘Sign up for free’ button. After signing in, you will be directed to the dashboard where you can start creating your workflow.

2. Creating a New Workflow in Pabbly Connect

In this section, we will create a new workflow in Pabbly Connect. Click on the ‘Create Workflow’ button on your dashboard. A pop-up will appear where you can name your workflow, such as ‘Facebook Lead Ads Alerts on Slack’.

• Name your workflow appropriately.
• Select a folder to save your workflow.
• Click ‘Create’ to proceed.

After creating the workflow, you will see two boxes: Trigger and Action. The Trigger box is where you set up what initiates the workflow, and the Action box is what happens as a result. In this case, we will set Facebook Lead Ads as the Trigger.

3. Setting Up the Trigger in Pabbly Connect

To set up the trigger in Pabbly Connect, search for ‘Facebook Lead Ads’ in the Trigger application box. Select it and choose the trigger event, which will be ‘New Lead’.

• Click on ‘Connect’ to link your Facebook account.
• Select your Facebook page and lead generation form.
• Click ‘Save & Test’ to ensure the connection is working.

Once you have saved the trigger, you must generate a sample lead to test the integration. This can be done through the Meta for Developers tool by filling out your lead form.

4. Setting Up the Action in Pabbly Connect

After successfully setting up the trigger, the next step is to set up the action in Pabbly Connect. Search for ‘Slack’ in the Action application box and select it. The action event will be ‘Send Channel Message’.

Connect your Slack account by clicking on ‘Connect’. Select the channel where you want to send alerts. Compose your alert message using mapped lead details.

Ensure that you map the lead details (name, email, phone number) from the Facebook Lead Ads response into your Slack message. This makes the message dynamic and ensures it updates with each new lead.

5. Testing and Verifying the Integration

Once both the trigger and action are set up in Pabbly Connect, it’s time to test the integration. Generate a new lead using the Facebook lead form and check if the alert message appears in your selected Slack channel.

After submitting the lead form, you should receive a notification in Slack with the lead details. This confirms that your integration is working correctly. If you encounter any issues, double-check the mappings and connections in Pabbly Connect.

In summary, you have successfully set up an automated workflow that alerts your marketing team via Slack whenever a new lead is generated through Facebook Lead Ads. This integration streamlines communication and enhances response times to new leads.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to integrate Facebook Lead Ads with Slack. By following the steps outlined, you can automate lead notifications and improve your team’s efficiency. This integration is a valuable asset for any marketing agency looking to respond quickly to new leads.