Integrate Facebook Lead Ads with Google Sheets Using Pabbly Connect

Learn how to automate the addition of Facebook Lead Ads leads to Google Sheets using Pabbly Connect. Step-by-step tutorial for IT service companies. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Introduction to Pabbly Connect for Automation

Pabbly Connect is a powerful automation tool that enables users to connect various applications seamlessly. In this tutorial, we will focus on how to use Pabbly Connect to automate the process of adding Facebook Lead Ads leads to Google Sheets for an IT service company.

By utilizing Pabbly Connect, you can ensure that every new lead generated through Facebook is automatically captured and stored in a Google Sheets document. This integration helps streamline your lead management process, making it easier to follow up and convert leads into customers.

2. Setting Up Your Pabbly Connect Account

To begin, you need to access Pabbly Connect. Go to the Pabbly Connect website and sign up for a free account if you are a new user. Existing users can simply sign in to their accounts.

Once signed in, you will be directed to the dashboard where you can create a new workflow. Click on the ‘Create Workflow’ button in the top right corner and name your workflow appropriately. In this case, you might name it ‘Facebook Lead Ads to Google Sheets for IT Service Company.’ Here are the steps to follow:

• Visit the Pabbly Connect homepage.
• Sign up or log in to your account.
• Click on ‘Create Workflow’ and name it.

After naming your workflow, you can set up the trigger and action that will automate the lead capture process.

3. Creating the Trigger for Facebook Lead Ads

In this section, we will set up the trigger using Facebook Lead Ads. Select Facebook Lead Ads as your trigger application in Pabbly Connect. Choose the trigger event as ‘New Lead Instant.’ This event will activate whenever a new lead is generated through your Facebook lead ad.

Next, you will need to connect your Facebook account to Pabbly Connect. Click on the ‘Connect with Facebook Lead Ads’ button, select your Facebook account, and authorize the connection. After successful authorization, select the Facebook page and the lead generation form you want to track. This setup allows Pabbly Connect to capture lead information automatically. Follow these steps:

• Select Facebook Lead Ads as the trigger application.
• Choose ‘New Lead Instant’ as the trigger event.
• Authorize your Facebook account.

After setting up the trigger, you will need to test it by generating a test lead through your Facebook lead ad. This is crucial to ensure that Pabbly Connect can capture the lead data correctly.

4. Adding Leads to Google Sheets via Pabbly Connect

Now that the trigger is set up, it’s time to add the lead information to Google Sheets. For this, select Google Sheets as your action application in Pabbly Connect. Choose the action event as ‘Add a New Row.’ This means that every time a new lead is captured, it will be added as a new row in your specified Google Sheets document.

Connect your Google Sheets account to Pabbly Connect by clicking on ‘Sign in with Google’ and granting access. After successful connection, select the spreadsheet and sheet where you want to store the leads. Map the lead data from the trigger step to the corresponding fields in Google Sheets. Here are the steps to complete this action:

Select Google Sheets as the action application. Choose ‘Add a New Row’ as the action event. Map the lead data to the appropriate fields in Google Sheets.

Once you have mapped the data, click on the ‘Save and Send Test Request’ button to ensure that the integration is working correctly. You should see the new lead data appear in your Google Sheets.

5. Testing the Integration with Real Leads

To ensure that the integration is functioning as expected, it’s important to test it with real leads. Go back to your Facebook Lead Ads and generate a new test lead. Make sure to delete any previous test leads if necessary, as only one lead can be created per form at a time.

After submitting the test lead, check your Google Sheets to confirm that the new lead has been added successfully. This final test verifies that Pabbly Connect is correctly capturing and transferring lead data from Facebook to Google Sheets. Follow these steps for testing:

Delete any existing test leads in the Facebook Lead Ads testing tool. Generate a new test lead. Check Google Sheets for the new lead entry.

If everything is set up correctly, you should now see the latest lead details in your Google Sheets. This automation saves time and enhances lead management for your IT service company.

Conclusion

In this tutorial, we explored how to integrate Facebook Lead Ads with Google Sheets using Pabbly Connect. By automating this process, IT service companies can efficiently manage leads and enhance their outreach efforts. This integration not only streamlines lead capture but also ensures that no lead is overlooked.