Integrate Facebook Lead Ads with Apollo.io Using Pabbly Connect: A Step-by-Step Guide

Learn how to integrate Facebook Lead Ads with Apollo.io using Pabbly Connect. Automate your lead management process seamlessly with this detailed tutorial. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Facebook Lead Ads with Apollo.io, first access Pabbly Connect. This platform allows you to automate tasks between different applications seamlessly.

Begin by signing in to your Pabbly Connect account. If you are new, you can sign up for free and receive 100 free tasks each month. Once logged in, you will see the dashboard with various applications.

2. Creating a New Workflow in Pabbly Connect

After accessing Pabbly Connect, click on the ‘Create Workflow’ button located in the top right corner. This action will prompt a dialog box where you can name your workflow.

• Name your workflow as ‘Create Facebook Lead Leads as Apollo.io Contact’.
• Select a folder, for example, ‘Facebook Lead Ads Automations’.

After naming your workflow and selecting the appropriate folder, click on the ‘Create’ button to proceed. This will set up the initial framework for your automation.

3. Setting Up the Trigger in Pabbly Connect

In this section, you will set the trigger for your workflow in Pabbly Connect. Choose ‘Facebook Lead Ads’ as the trigger application.

Next, select the trigger event as ‘New Lead Instant’ and click on the ‘Create’ button. This will initiate the connection between Facebook Lead Ads and Pabbly Connect.

• Add a new connection by clicking on ‘Add New Connection’.
• Log into your Facebook account in a new tab for easier access.
• Select the appropriate Facebook page and lead generation form.

Once you have selected the page and form, click on the ‘Save and Send Test Request’ button to ensure the connection is working correctly.

4. Setting Up the Action Step to Create Contacts

Now, it’s time to configure the action step in Pabbly Connect. Select ‘Apollo.io’ as the action application and choose the action event ‘Create Contact’.

To establish a connection between Apollo.io and Pabbly Connect, click on the button to add a new connection. You will need to input your API key, which can be generated in your Apollo.io account.

Create an API key in Apollo.io by naming it, e.g., ‘Testing Key 01’. Select the API for creating contacts. Copy the generated API key and paste it into Pabbly Connect.

After saving the connection, you will be prompted to map the lead data from the previous step to the new contact fields in Apollo.io.

5. Testing the Integration and Finalizing the Setup

To test the integration, generate a test lead using Facebook’s lead ads testing tool. Ensure that you input the necessary details such as first name, last name, email, and company name (e.g., Test Company).

Once you’ve submitted the test lead, return to your Pabbly Connect workflow to check if the response has been captured. Confirm that all lead details are accurately reflected.

Verify that the new contact appears in your Apollo.io account. Refresh the contacts page to see the newly created contact.

With this, your integration between Facebook Lead Ads and Apollo.io through Pabbly Connect is complete. You can now manage your leads efficiently without manual input.

Conclusion

In this tutorial, we explored how to integrate Facebook Lead Ads with Apollo.io using Pabbly Connect. This automation not only saves time but also ensures accurate lead management, enhancing your digital marketing efforts.