Learn how to integrate Facebook Lead Ads with WhatsApp using Pabbly Connect for automated messaging. Step-by-step guide to enhance your lead conversion. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automated WhatsApp Messages

To start using Pabbly Connect, you need to visit the Pabbly website. You can easily access it by searching for Pabbly.com in your browser. Once there, you will see options to sign in or sign up for free.

If you are a new user, click on ‘Sign up for free’ to create your account. Existing users should click on ‘Sign in’ to access their dashboard. After logging in, navigate to Pabbly Connect to begin the integration process.

2. Creating a Workflow in Pabbly Connect

In this section, we will create a new workflow in Pabbly Connect to automate WhatsApp messages for new leads generated from Facebook Lead Ads. Start by clicking the ‘Create Workflow’ button on your dashboard.

  • Enter a name for your workflow, such as ‘Automated WhatsApp Messages’.
  • Select the folder where you want to save this workflow.
  • Click on ‘Create’ to proceed.

This will open the workflow window where you can set up triggers and actions. Remember, the trigger is the event that starts the workflow, while actions are the tasks that follow.

3. Setting Up Facebook Lead Ads as Trigger in Pabbly Connect

For this automation, we will select Facebook Lead Ads as the trigger application in Pabbly Connect. Search for Facebook Lead Ads and select it. Choose ‘New Lead Instant’ as the trigger event.

Next, click on ‘Connect’ to link your Facebook Lead Ads account. If you haven’t connected it before, you will need to add a new connection. Select your Facebook account and click on ‘Continue’. After that, choose the Facebook page and the lead generation form you want to use.

  • Select the page you are using for your lead ads.
  • Choose the lead generation form you want to connect.
  • Click ‘Save and send test request’ to capture the response.

After saving, you will see a message indicating that it is waiting for a webhook response. This confirms that your trigger setup is successful.

4. Testing the Trigger in Pabbly Connect

To test the trigger, you will need to create a dummy lead submission. Open a new tab and go to the Meta for Developers site to use the lead ads testing tool. Select your Facebook page and lead form, then fill in the dummy details.

Once you submit the form, return to your Pabbly Connect workflow to check if the lead details have been captured. You should see the first name, last name, email, phone number, and city of the test lead displayed in your workflow.

This test confirms that Pabbly Connect has successfully received the lead data from Facebook Lead Ads. Now, you can proceed to the next step of sending automated WhatsApp messages.

5. Sending Automated WhatsApp Messages with Pabbly Connect

In this final step, you will set up WhatsApp Cloud API as the action application in Pabbly Connect. Search for WhatsApp Cloud API and select it. Choose ‘Send Template Message’ as the action event.

Click on ‘Connect’ to link your WhatsApp account. You will need to enter the required details such as token, phone number ID, and WhatsApp business account ID. Once connected, select the template name you want to use for the message.

Map the recipient’s mobile number from the previous step. Attach the PDF file URL containing product details. Fill in the body fields with dynamic data from the lead.

After setting everything up, click on ‘Save and send test request’ to send a WhatsApp message to your lead. You should see a confirmation that the message was sent successfully.

Conclusion

This tutorial demonstrated how to use Pabbly Connect to automate WhatsApp messages for sharing product details with leads generated from Facebook Lead Ads. With this integration, you can enhance your lead conversion rates by providing timely and personalized communication.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.