How to Set Up Webhook Inside Mailchimp Using Pabbly Connect

Learn how to set up a webhook in Mailchimp using Pabbly Connect for seamless integration with Google Sheets, WhatsApp, and more. Eliminate manual repetitive tasks from your workflow. Discover proven automation methods with intuitive steps designed for efficiency-minded professionals.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Mailchimp Integration

To set up a webhook inside Mailchimp, you will first need to access Pabbly Connect. This integration platform allows you to connect Mailchimp to various applications seamlessly. Start by logging into your Pabbly Connect account.

Once you are in, select the option to create a new workflow. You will be prompted to choose a trigger application. Here, select Mailchimp as your trigger application. This step is crucial as it will initiate the webhook process whenever a specific event occurs in Mailchimp.

2. Selecting the Trigger Event in Mailchimp

After selecting Mailchimp in Pabbly Connect, you need to choose the trigger event. For this tutorial, we will select the event ‘New Subscriber’. This means that every time a new subscriber is added, the webhook will activate.

• Choose ‘New Subscriber’ from the list of available trigger events.
• Copy the provided webhook URL that will be used in Mailchimp.

These steps will ensure that the data from Mailchimp flows into Pabbly Connect whenever a new subscriber is created. Make sure to save your settings before proceeding to the next step.

3. Configuring the Webhook in Mailchimp

Now that you have your webhook URL, log into your Mailchimp account. Navigate to the Audience section, where you will find the option to manage your audience settings. Here, select the ‘Webhooks’ option to set up the connection.

Click on the ‘Create New Webhook’ button. In the URL field, paste the webhook URL you copied from Pabbly Connect. Next, select the events you want to track. For our purpose, ensure that you select updates related to subscribers.

• Select ‘Subscriber Added’ to receive notifications for new subscribers.
• Click on ‘Save’ to finalize your webhook settings.

With these configurations, Mailchimp will now send subscriber data to Pabbly Connect whenever a new subscriber is added, establishing a successful connection.

4. Testing the Integration with Pabbly Connect

To ensure that the integration is working correctly, you will need to test the webhook. Go back to Pabbly Connect and click on the option to ‘Re-capture Webhook Response’. This will allow you to capture the data sent from Mailchimp.

Next, create a test subscriber in Mailchimp by filling out the form that you have set up. Once you submit the form, check back in Pabbly Connect to see if the response has been captured successfully. If all goes well, you should see the subscriber’s details appear in the response section.

Enter the test subscriber’s details in the form. Submit the form and wait for the response in Pabbly Connect.

This step confirms that your integration is functioning properly, allowing Mailchimp to communicate with Pabbly Connect effectively.

5. Finalizing the Integration and Adding Actions

Once you have confirmed that the webhook is working, you can add actions in Pabbly Connect for further processing. For example, you can choose to send the subscriber data to Google Sheets or send an email notification through Gmail.

Select the action application you want to use, such as Google Sheets, and configure the necessary fields to store the subscriber data. This will allow you to manage your subscriber list efficiently.

Choose your action application (e.g., Google Sheets). Map the fields from Mailchimp to the corresponding fields in your action application.

By following these steps, you will have a fully functional integration between Mailchimp and other applications through Pabbly Connect, automating your workflow efficiently.

Conclusion

In this tutorial, we explored how to set up a webhook inside Mailchimp using Pabbly Connect. By following these steps, you can automate data transfer between Mailchimp and various applications, enhancing your marketing efforts.