Learn how to set up a webhook inside Google Ads using Pabbly Connect to capture leads efficiently. Follow our step-by-step tutorial for seamless integration. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below


1. Setting Up Pabbly Connect for Google Ads Webhook

To set up a webhook inside Google Ads, start by accessing Pabbly Connect. This platform acts as a bridge, allowing you to connect various applications seamlessly. Begin by navigating to your Pabbly Connect dashboard and selecting the trigger application as Google Ads.

Once you select Google Ads, choose the trigger event as ‘New Lead Form Entry.’ Pabbly Connect will then provide you with a webhook URL. This URL is crucial as it will connect your Google Ads account with Pabbly Connect. Make sure to copy this URL for later use in Google Ads.


Next, you need to create a lead form in your Google Ads account. Navigate to your Google Ads dashboard, and scroll down to find the ‘More Asset Types’ section. Click on it, then proceed to select ‘Lead Forms’ to create your new lead form.

  • Give your lead form a headline, such as ‘Thread and Co Lead Form’.
  • Add a description to provide further details.
  • Select the questions you want to include, like name, email, and phone number.

After setting up the form, navigate to the ‘Lead Delivery’ option to integrate the webhook. In this field, paste the webhook URL you copied from Pabbly Connect. This integration will ensure that any new leads generated will be sent directly to Pabbly Connect.


3. Sending Test Data to Pabbly Connect

To verify that your setup is working correctly, you will need to send test data. Since you may not be running a live campaign, you can manually send test data through Google Ads. After adding the webhook URL and any necessary keys, click on ‘Send Test Data’.

Once you click the button, Pabbly Connect will wait for a webhook response. When the test data is sent, you should see a confirmation that the test data has been successfully received in Pabbly Connect. This indicates that your Google Ads and Pabbly Connect are properly integrated.


4. Adding Leads to Google Sheets via Pabbly Connect

After confirming that Pabbly Connect is receiving data from Google Ads, the next step is to store this data in Google Sheets. In Pabbly Connect, you will need to set Google Sheets as your action application. Search for Google Sheets and select the action event as ‘Add New Row’. using Pabbly Connect

  • Connect your Google account to allow Pabbly Connect to access your sheets.
  • Select the spreadsheet where you want to store the leads.
  • Map the fields from the Google Ads response to the corresponding columns in your Google Sheet.

After mapping the fields, click on ‘Save and Send Test Request’. If successful, you should see the lead data appear in your specified Google Sheet, confirming that the integration is complete.


5. Conclusion: Successfully Integrating Google Ads with Pabbly Connect

In conclusion, setting up a webhook inside Google Ads using Pabbly Connect allows you to capture leads efficiently. By following the steps outlined, you can ensure that every new lead is automatically sent to Pabbly Connect and stored in Google Sheets. This integration streamlines your lead management process effectively.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.

Utilizing Pabbly Connect not only simplifies your workflow but also enhances the way you manage leads from Google Ads. Now, you can focus on converting leads without worrying about manual data entry.