How to Set Up Webhook Inside Google Ads Using Pabbly Connect

Learn how to set up a webhook inside Google Ads using Pabbly Connect to capture leads effectively. Follow this step-by-step tutorial for seamless integration. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads Integration

To begin the integration process, you need to access Pabbly Connect. This platform acts as a bridge between Google Ads and other applications, allowing you to capture new leads efficiently. Start by logging into your Pabbly Connect account and navigate to the trigger window.

Here, search for Google Ads as your trigger application. Once selected, choose the trigger event as ‘New Lead Form Entry’. This action will generate a webhook URL, which is crucial for connecting Google Ads to Pabbly Connect.

2. Creating a Lead Form in Google Ads

Next, you will create a lead form in your Google Ads account. This step is essential for capturing leads that will be sent to Pabbly Connect. Log into your Google Ads account and scroll down to find the option for ‘More Asset Types’.

• Click on ‘Lead Forms’.
• Create a new lead form by entering a headline and description.
• Select the questions you want to ask, such as name, email, and phone number.

After setting up your lead form, navigate to the lead delivery options. Here, you will integrate the webhook by pasting the URL generated in Pabbly Connect. This step ensures that whenever a new lead is generated, the data will be sent to Pabbly Connect.

3. Testing the Webhook Connection

Now that you have set up the lead form and integrated the webhook URL, it’s time to test the connection. Return to Pabbly Connect and ensure it is waiting for a webhook response. If you are not running a live campaign, you can send test data to verify the setup.

In Google Ads, click on ‘Send Test Data’. This action will simulate a new lead entry. Once the test data is sent, switch back to Pabbly Connect to check for the received response. You should see the test details, confirming that the integration is working as intended.

4. Adding Lead Details to Google Sheets

With the webhook successfully tested, the next step is to add the lead details to Google Sheets. In Pabbly Connect, go to the action window and select Google Sheets as your action application. Choose the action event as ‘Add New Row’.

Connect your Google account by signing in and authorizing access. Once connected, select the spreadsheet where you want to store the lead data. Make sure the spreadsheet is set up with the appropriate columns to receive the lead information.

• Map the fields from the Google Ads response to the corresponding columns in your Google Sheet.
• Use the mapping feature to ensure that the data updates dynamically with each new lead.

Once you have mapped the fields correctly, click on ‘Save and Send Test Request’. This action will send the lead details to your Google Sheet, confirming that the integration is complete.

5. Conclusion: Successful Integration of Google Ads with Pabbly Connect

In conclusion, you have successfully set up a webhook inside Google Ads using Pabbly Connect. This integration allows you to capture new leads automatically and store them in Google Sheets. By following the steps outlined, you can ensure that your lead data is efficiently managed and accessible.

Now, whenever you receive a new lead through Google Ads, the details will be sent to Pabbly Connect and subsequently added to your Google Sheets in real-time. This setup streamlines your lead management process and enhances your marketing efforts.