How to Send WhatsApp Messages to Facebook Leads with Pabbly Connect

Learn how to seamlessly send WhatsApp messages to Facebook leads using Pabbly Connect in this detailed tutorial for performance marketing agencies. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start sending WhatsApp messages to Facebook leads, you need to access Pabbly Connect. This platform allows you to automate processes by connecting different applications seamlessly. Begin by signing into your Pabbly Connect account. If you are a new user, you can sign up for free and receive 100 tasks each month.

Once logged in, navigate to the dashboard. Here, you can create a new workflow by clicking on the ‘Create Workflow’ button in the right-hand corner. Name your workflow, such as ‘Send WhatsApp Messages to Facebook Leads for Performance Marketing Agency,’ and save it in a designated folder for easy access.

2. Setting Up Trigger and Action in Pabbly Connect

In this step, you’ll set up the trigger and action using Pabbly Connect. The trigger application will be Facebook Lead Ads, and the action application will be WhatsApp Cloud API. Select Facebook Lead Ads as your trigger and the event as ‘New Lead Instant.’ This means that every time a new lead is generated, the workflow will activate automatically.

• Select Facebook Lead Ads as the trigger application.
• Choose the trigger event ‘New Lead Instant.’
• Set WhatsApp Cloud API as the action application.
• Select ‘Send Template Message’ as the action event.

After setting up the trigger and action, click on ‘Connect’ to establish a link between Facebook Lead Ads and Pabbly Connect. This integration allows the information to flow seamlessly from Facebook to WhatsApp.

3. Connecting Facebook Lead Ads to Pabbly Connect

Now, you need to connect your Facebook Lead Ads account with Pabbly Connect. Click on ‘Connect with Facebook Lead Ads’ and follow the prompts to authorize the connection. Once successful, you will be able to select the Facebook page associated with your performance marketing agency.

Select your page from the dropdown menu and choose the lead gen form you have created for capturing leads. After selecting both, click on ‘Save and Send Test Request’ to ensure the connection is working properly.

• Ensure your Facebook page is properly connected.
• Select the correct lead gen form associated with your page.
• Test the connection by sending a test lead.

Once the test lead is captured in Pabbly Connect, you can see the details such as first name, last name, email, and phone number. This confirms that the integration is successful.

4. Setting Up WhatsApp Cloud API in Pabbly Connect

After successfully connecting Facebook Lead Ads, the next step is to set up WhatsApp Cloud API in Pabbly Connect. Click on ‘Connect’ to establish a new connection. You will need to input the temporary access token, phone number ID, and WhatsApp business account ID.

To obtain these details, log into your WhatsApp Cloud API account. Copy the necessary information and paste it into Pabbly Connect. Once all details are entered, click on ‘Save’ to complete the connection.

Copy the temporary access token from WhatsApp Cloud API. Enter the phone number ID and WhatsApp business account ID. Click ‘Save’ to establish the connection.

Once connected, you can proceed to set up your message template for sending WhatsApp messages to leads captured from Facebook.

5. Sending WhatsApp Messages to Facebook Leads

Now that you have your connections set up, it’s time to send WhatsApp messages using Pabbly Connect. Select the message template you created in WhatsApp Cloud API. For instance, use a template named ‘New Lead Message’ that includes variables for personalization, such as the lead’s name.

Map the recipient’s mobile number and the name variable from the Facebook lead data. This mapping ensures that every new lead receives a personalized message. After mapping these details, click on ‘Save and Send Test Request’ to test the message sending process.

Choose the appropriate message template from WhatsApp Cloud API. Map the mobile number and name variables correctly. Test the message sending to ensure it works as intended.

If the test is successful, you will see the WhatsApp message sent to the lead’s phone number, confirming that your automation is functioning correctly. Now, every time a new lead comes through Facebook Lead Ads, they will receive a WhatsApp message automatically.

Conclusion

In conclusion, using Pabbly Connect to send WhatsApp messages to Facebook leads is an effective automation solution for performance marketing agencies. This integration enhances communication and ensures timely responses to new leads, improving overall engagement.