Learn how to integrate WhatsApp Cloud API with Facebook Leads using Pabbly Connect for your D2C products. Step-by-step tutorial included. Eliminate manual repetitive tasks from your workflow. Discover proven automation methods with intuitive steps designed for efficiency-minded professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect to Start Integration

To send WhatsApp messages to Facebook leads using Pabbly Connect, first, you need to access the platform. Begin by searching for Pabbly Connect in your browser and landing on the official page.

Once on the page, you will see options for signing in or signing up. If you are a new user, click on the ‘Sign Up Free’ button, which allows you to create an account quickly and receive 100 free tasks every month. As an existing user, simply click on ‘Sign In’ to access your dashboard.

2. Creating a New Workflow in Pabbly Connect

After signing in to Pabbly Connect, navigate to the dashboard where you can create a new workflow. Click on the icon to create a new folder and name it something relevant, like ‘Facebook Leads to WhatsApp’.

  • Select the ‘Create Workflow’ button.
  • Name your workflow, for example, ‘Send WhatsApp Message to Facebook Leads for D2C Products’.
  • Choose the folder you just created.

Click on ‘Create’ to proceed to the next step, where you’ll set up the trigger and action events for your workflow.

3. Setting Up the Trigger with Facebook Leads

The trigger application in this integration will be Facebook Lead Ads, which will initiate the workflow when a new lead is generated. In Pabbly Connect, select Facebook Lead Ads as your trigger application.

Choose the trigger event called ‘New Lead Instant’ to ensure your workflow starts as soon as a new lead is submitted. After that, connect your Facebook Lead Ads account by selecting ‘Add New Connection’ and following the prompts to authenticate your account.

4. Configuring the Action with WhatsApp Cloud API

Once the trigger is set, the next step is to configure the action application, which is WhatsApp Cloud API. Select ‘Send Template Message’ as your action event. This allows you to send a pre-defined message to the leads collected from Facebook. using Pabbly Connect

  • Connect your WhatsApp Cloud API account by entering your token, phone number ID, and WhatsApp Business Account ID.
  • Map the recipient’s mobile number from the previous step, ensuring to include the country code without the plus sign.
  • Select the message template you created earlier for the WhatsApp message.

After filling in the necessary details, click on ‘Save and Send Test Request’ to confirm the integration is working correctly.

5. Testing Your Integration

To ensure that your integration is successful, you need to test it. After clicking on ‘Save and Send Test Request,’ check your WhatsApp account for the message sent from Pabbly Connect. The message should reflect the details filled in from the Facebook lead.

If everything is set up correctly, you will receive a WhatsApp message confirming the lead’s details. This indicates that your workflow is functioning as intended, successfully connecting Facebook Leads with WhatsApp Cloud API through Pabbly Connect.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to send WhatsApp messages to Facebook leads for your D2C products. By following the steps outlined, you can automate your communication with leads effectively.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.