Learn how to automate sending WhatsApp messages to Facebook leads for your D2C products using Pabbly Connect. Follow our step-by-step tutorial for seamless integration. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for WhatsApp and Facebook Leads

To send WhatsApp messages to Facebook leads, you first need to set up Pabbly Connect. This platform serves as the integration hub that connects your WhatsApp Cloud API with Facebook Leads. Start by visiting the Pabbly Connect website and signing in to your existing account or signing up for a new one.

Once you are logged in, navigate to the dashboard. Here, you can create a new folder for your workflow. Click on the folder icon and name it something like ‘Facebook Leads to WhatsApp’. After creating the folder, click on the ‘Create Workflow’ button to begin the automation process.

2. Creating the Workflow in Pabbly Connect

In this step, you will create a workflow that triggers when a new lead is generated in Facebook Lead Ads. Select the trigger application as Facebook Lead Ads and choose the event ‘New Lead Instant’. This event will initiate the workflow each time a new lead submits their information.

  • Select ‘New Lead Instant’ as the trigger event.
  • Connect your Facebook account by clicking on ‘Connect’.
  • Choose the correct Facebook page associated with your leads.
  • Select the lead form you have created.

After setting up the trigger, click on ‘Save and Send Test Request’. This action will allow you to verify if the connection between Facebook Lead Ads and Pabbly Connect is working correctly. Ensure your lead form is live to receive actual lead data.

3. Configuring WhatsApp Cloud API in Pabbly Connect

Now that you have set up the trigger, it’s time to configure the action application, which is the WhatsApp Cloud API. Select WhatsApp Cloud API as your action application and choose the action event ‘Send Template Message’. This will allow you to send a pre-defined message to the leads when they submit their information. using Pabbly Connect

To connect your WhatsApp Cloud API account, you will need to enter specific details such as your token, phone number ID, and WhatsApp Business Account ID. These details can be found in your WhatsApp Cloud API setup on the Meta for Developers dashboard. Once you have entered the necessary information, click on ‘Save’ to establish the connection.

4. Sending WhatsApp Messages to Leads

With your WhatsApp Cloud API configured, you can now set up the message template you want to send. Select the template you have created, which should include dynamic variables for personalization, such as the lead’s name. This will ensure that each lead receives a tailored message. using Pabbly Connect

  • Choose your message template from the list.
  • Map the recipient’s mobile number from the lead data.
  • Fill in the body of the message with the necessary details.

After completing these steps, click on ‘Save and Send Test Request’. You should receive a confirmation that the message was accepted. Check your WhatsApp account to verify that the message has been delivered successfully.

5. Finalizing the Integration

Once you have confirmed that the WhatsApp message was sent successfully, you can finalize your workflow in Pabbly Connect. This involves reviewing your trigger and action settings to ensure everything is configured correctly. You can also add additional features or refine your workflow as needed.

To summarize, your trigger application is Facebook Lead Ads, which sends data to the WhatsApp Cloud API whenever a new lead is generated. This integration allows you to automate the process of sending personalized messages to your leads, enhancing your marketing efforts for D2C products.

Conclusion

Using Pabbly Connect, you can seamlessly integrate WhatsApp Cloud API with Facebook Leads to automate sending messages for your D2C products. This powerful automation enhances communication with potential customers, streamlining your marketing efforts effectively.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.