How to Send Purchase Events to Facebook Conversion on WooCommerce Sales Using Pabbly Connect

Learn how to send purchase events from WooCommerce to Facebook Conversion using Pabbly Connect. Step-by-step tutorial for seamless integration. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for WooCommerce and Facebook Integration

To start sending purchase events to Facebook Conversion from WooCommerce, you will need to access Pabbly Connect. This platform allows you to create automated workflows that connect your WooCommerce store with Facebook seamlessly. Begin by signing up for a free account on Pabbly Connect and navigate to the dashboard.

Once logged in, click on ‘Create Workflow’ and name it, for instance, ‘WooCommerce to Facebook’. This name helps identify your workflow easily. After creating the workflow, you will see two sections: a trigger window and an action window, which are essential for setting up your automation.

2. Configuring WooCommerce Trigger in Pabbly Connect

In the trigger window of your Pabbly Connect workflow, you need to connect your WooCommerce store. Search for ‘WooCommerce’ in the app selection. Select it, and from the dropdown, choose the trigger event as ‘New Order Created’. This ensures that every time a new order is placed, it will trigger the workflow.

• Select ‘New Order Created’ as the trigger event.
• Copy the webhook URL provided by Pabbly Connect.
• Go to your WooCommerce settings and add the webhook.

After configuring the webhook in WooCommerce, you will receive a response in Pabbly Connect indicating a successful connection. This step is crucial as it allows Pabbly Connect to capture new order details automatically.

3. Sending Purchase Events to Facebook Conversion API

With the WooCommerce trigger set up, the next step is to send the order details to Facebook Conversion API. In the action window of Pabbly Connect, search for ‘Facebook Conversions’ and select it. Choose the action event as ‘Send Purchase Event’. This action will enable you to send the order details as a purchase event to Facebook.

Click on ‘Connect’ and select ‘Add New Connection’. You will need to enter the Pixel ID from your Facebook Business account. To find this, navigate to your Facebook Events Manager and copy the Pixel ID. After pasting it into Pabbly Connect, select your action source, which should be ‘Website’ since the events are originating from your WooCommerce store.

• Map the unique Order ID as the Event ID.
• Enter the event name as ‘Purchase’.
• Provide the Event Source URL of your WooCommerce store.

After mapping the necessary fields, click on ‘Save and Send Test Request’. This sends the purchase event details to Facebook, allowing you to verify the integration.

4. Testing the Integration of WooCommerce and Facebook via Pabbly Connect

To ensure that your integration is working correctly, it’s important to test the setup. Place a test order in your WooCommerce store. As soon as the order is placed, Pabbly Connect should capture the order details and send them to Facebook Conversion API. This quick response confirms that the automation is functioning as intended.

After placing the test order, return to Pabbly Connect and check for the response from Facebook. You should see the purchase event reflected in the Facebook Events Manager under the test events section. This verification step is crucial to ensure that your Facebook ads can be optimized based on actual purchase events.

If everything looks good, you can proceed to remove any test event codes used during the testing phase. This final step ensures that real conversions will be tracked accurately in your Facebook account.

5. Finalizing Your Automation with Pabbly Connect

Once the testing is successful, it’s time to finalize your automation in Pabbly Connect. Make sure to save your workflow without any test codes that might interfere with real data submissions. This will allow all future new orders from WooCommerce to be sent to Facebook as purchase events seamlessly.

With your automation set, you can now focus on optimizing your Facebook ads based on the purchase events tracked through Pabbly Connect. This integration not only saves time but also enhances the effectiveness of your advertising efforts.

By following these steps, you have successfully integrated WooCommerce with Facebook Conversion using Pabbly Connect. This powerful automation will help you streamline your e-commerce operations and improve your ad performance.

Conclusion

This tutorial provided a detailed guide on how to send purchase events to Facebook Conversion from WooCommerce using Pabbly Connect. By automating this process, you can optimize your Facebook ads effectively and enhance your e-commerce sales strategy.