How to Send Purchase Events to Facebook Conversion API from Google Sheets Using Pabbly Connect

Learn how to automate sending purchase events to Facebook Conversion API from Google Sheets using Pabbly Connect with this step-by-step tutorial. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Sheets and Facebook Conversion API

To send purchase events to Facebook Conversion API from Google Sheets, we first need to set up Pabbly Connect. Start by accessing your Pabbly Connect account. If you don’t have one, you can create a free account using the link provided in the description.

Once logged in, click on ‘Create Workflow’ and name your workflow, for instance, ‘Google Sheets to Facebook Conversion API’. This workflow will facilitate the automation process, allowing you to send purchase details directly from Google Sheets to Facebook.

2. Configuring the Trigger in Pabbly Connect

In the trigger window of Pabbly Connect, select Google Sheets as the application. Choose the event as ‘New or Updated Spreadsheet Row’. This setup ensures that every time you add a new purchase detail in your Google Sheet, it triggers the automation.

• Select Google Sheets as the app.
• Choose ‘New or Updated Spreadsheet Row’ as the event.
• Copy the webhook URL provided by Pabbly Connect.

After copying the webhook URL, go to your Google Sheet, navigate to Extensions, and then to Add-ons. Install the Pabbly Webhooks add-on if you haven’t already. Refresh your Google Sheet, then go to Extensions again, hover over Pabbly Connect Webhooks, and click on Initial Setup to paste the webhook URL.

3. Configuring Google Sheets for Automation

In the Initial Setup box, you will need to select the specific sheet from which you want to send data. This is crucial as it defines the source of your purchase event data. Paste the copied webhook URL into the designated field and specify the trigger column, which is usually the last column where data is entered.

After configuring these settings, click on ‘Send Test’ to ensure that the data is being captured correctly. You should see a confirmation that the test data was sent successfully, indicating that your Google Sheets is now connected to Pabbly Connect.

4. Setting Up the Action to Send Data to Facebook Conversion API

Next, we need to configure the action in Pabbly Connect. In the action window, search for Facebook Conversion API and select it. Choose the action event as ‘Send Purchase Event’. This will allow the purchase details captured from Google Sheets to be sent to Facebook.

• Connect your Facebook account through the provided button.
• Enter your Facebook Pixel ID, which can be found in your Facebook Business Manager.
• Map the necessary fields such as event ID, event time, and customer details.

By mapping these fields correctly, you ensure that the purchase events are accurately recorded in Facebook’s system, optimizing your ad campaigns effectively.

5. Testing the Automation Workflow

After configuring all settings, it’s time to test the automation workflow. Go back to your Google Sheet and add a new row with the purchase details. Once added, check the Facebook Event Manager to see if the purchase event appears.

If everything is set up correctly, you should see the new purchase event recorded in your Facebook account. Remember to remove any test event codes before going live to ensure accurate data is sent to Facebook.

This automation allows you to streamline the process of sending purchase events from Google Sheets to Facebook Conversion API using Pabbly Connect, ensuring your advertising efforts are optimized efficiently.

Conclusion

In this tutorial, we demonstrated how to automate sending purchase events to Facebook Conversion API from Google Sheets using Pabbly Connect. By following these steps, you can enhance your ad optimization process effortlessly.