Learn how to automate sending emails for failed payments using Pabbly Email Marketing and Pabbly Email Marketing through Pabbly Email Marketing. Discover proven email marketing strategies that increase open rates and click-throughs while maintaining deliverability and list health.

Watch Step By Step Video Tutorial Below


1. Setting Up Pabbly Email Marketing for Failed Payment Notifications

To send automated emails for failed payments, we will use Pabbly Email Marketing in conjunction with Pabbly Subscription Billing. First, access the Pabbly website and log in to your account. If you’re new, sign up for a free account, which includes 100 free tasks to explore the software.

Once logged in, navigate to the Pabbly Connect dashboard. Click on the ‘Create Workflow’ button to start a new integration. Name your workflow something like ‘Send Pabbly Email Marketing Mail for Failed Payments’ to ensure clarity. This setup will allow you to automate email notifications whenever a payment fails in Pabbly Subscription Billing.


2. Creating the Trigger in Pabbly Subscription Billing

The next step involves creating a trigger in Pabbly Subscription Billing. Select it as your trigger application and choose the event ‘Payment Failure’. This event will initiate the workflow whenever a payment fails.

  • Copy the webhook URL provided by Pabbly Connect.
  • Go to the settings section in your Pabbly Subscription Billing account.
  • Select the ‘Webhooks’ option and add a new webhook.
  • Name the webhook (e.g., ‘Emails for Failed Payments’) and select the product and plan related to the payment.
  • Paste the copied webhook URL and save the settings.

After saving the webhook, Pabbly Connect will wait for a response. To test this, simulate a failed payment using the product link you created. This will allow you to capture the response from Pabbly Subscription Billing.


3. Sending Emails with Pabbly Email Marketing

Once the trigger is set, the next step is to configure the action to send emails using Pabbly Email Marketing. Choose Pabbly Email Marketing as the action application and select the ‘Send Individual Emails’ option. This action will send an email to the user whose payment failed.

To connect Pabbly Email Marketing, you will need to enter the bearer token. This token can be found in the integration section of your Pabbly Email Marketing account under Developer API. Copy the token and paste it into the connection field in Pabbly Connect.

  • Select the email template you created for failed payments.
  • Choose the delivery server (like SendGrid) that you configured in Pabbly Email Marketing.
  • Map the recipient’s email address from the response received from the trigger.

After entering all necessary details, click on ‘Save and Send Test Request’ to send a test email. You should receive a confirmation that the email was sent successfully.


4. Verifying the Integration Between Pabbly Email Marketing and Pabbly Subscription Billing

After sending the test email, it’s crucial to verify that the integration works as expected. Check the email inbox of the address you mapped in the previous step to confirm receipt of the email. The email should contain the template you created, informing the user about the failed payment.

If the email is received correctly, this indicates that the integration between Pabbly Email Marketing and Pabbly Subscription Billing is functioning properly. You can now automate this process for any future failed payments.

Additionally, you can customize the email template further to suit your branding or messaging needs. This flexibility allows for a more personalized experience for your customers, enhancing their interaction with your service.


5. Conclusion

In this tutorial, we explored how to integrate Pabbly Email Marketing and Pabbly Subscription Billing to automate email notifications for failed payments. By following these steps, you can ensure timely communication with customers, enhancing their experience and potentially recovering lost sales.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.

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Using Pabbly Connect, you can streamline this process, allowing for efficient management of your email marketing campaigns. This integration is a valuable addition to your business operations, ensuring that no customer is left uninformed about payment issues.