How to Send Google Ads Leads to Other Applications using API by Pabbly Connect

Learn how to integrate Google Ads with other applications using API by Pabbly Connect. Follow this detailed step-by-step tutorial for seamless automation. Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To send Google Ads leads to other applications using API, first, access Pabbly Connect. Type ‘Pabbly.com/connect’ in your browser to reach the homepage. Here, you will find options to sign in or sign up for free, allowing you to start your integration journey.

Once signed in, navigate to the dashboard. Click on the ‘Create Workflow’ button located in the top right corner. You will need to name your workflow, such as ‘Send Google Ads Lead to Other Applications using API by Pabbly Connect.’ This sets the stage for your automation process.

2. Setting Up Trigger in Pabbly Connect

The next step is to set up the trigger in Pabbly Connect. Select Google Ads as your trigger application. The trigger event should be set to ‘New Lead Form Entry’. This means that whenever a new lead is generated in Google Ads, it will trigger the workflow.

• Select Google Ads from the application list.
• Choose ‘New Lead Form Entry’ as the trigger event.

After setting the trigger, you will receive a webhook URL from Pabbly Connect. This URL is crucial as it will be used to connect Google Ads with Pabbly Connect. Make sure to copy this URL for the next steps.

3. Configuring Google Ads for Integration

Now, navigate to your Google Ads account to configure the lead form. Scroll down to find the option for lead forms and create a new lead form. Fill in the necessary details such as the headline and business name.

• Enter a headline for your lead form.
• Add questions like name, email, and phone number.
• In the lead delivery option, select webhook integration.

Paste the webhook URL from Pabbly Connect into the designated field. This setup ensures that whenever a new lead is generated, the data will be sent directly to Pabbly Connect.

4. Sending Data to Other Applications Using API

With the trigger set up in Google Ads and the webhook URL integrated, you can now configure the action in Pabbly Connect. Select API P as the action application and choose the action event as ‘Execute API Request’. This allows you to send the lead data to another application.

For sending the data, you will need to specify the API endpoint URL, choose the payload type as JSON, and set the authentication method to Bearer Token. This setup is essential for securely transmitting data from Pabbly Connect to the target application.

5. Testing the Integration

After configuring everything, it’s time to test the integration. Send a test lead from Google Ads to see if the data is captured in Pabbly Connect. You can do this by clicking on ‘Send Test Data’ in the Google Ads lead form settings.

Once the test data is sent, check Pabbly Connect to confirm that the lead details have been captured successfully. If all goes well, you should see the new subscriber created in your target application, indicating that the integration works seamlessly.

Conclusion

In this tutorial, we explored how to send Google Ads leads to other applications using API by Pabbly Connect. By following these steps, you can automate the process and ensure that every lead is captured efficiently. This integration simplifies your workflow and enhances your marketing efforts.