How to Send Automated WhatsApp Messages to Facebook Leads Using Pabbly Connect

Learn how to automate WhatsApp messages to Facebook leads for recruitment with Pabbly Connect. Step-by-step tutorial on seamless integration. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To send automated WhatsApp messages to Facebook leads, the first step is to access Pabbly Connect. Start by visiting the Pabbly Connect homepage by typing ‘Pabbly.com/connect’ in your browser. If you are a new user, click on the ‘Sign Up for Free’ button to create a new account. Existing users can simply click on ‘Sign In’ to access their dashboard.

Once logged in, you will find various applications offered by Pabbly. To create your workflow, select Pabbly Connect from the list. This platform is crucial as it facilitates the integration between Facebook leads and WhatsApp messaging, allowing you to automate the entire process seamlessly.

2. Creating a New Workflow in Pabbly Connect

To create a new workflow, click on the ‘Create Workflow’ button located at the top right corner of your dashboard. A dialog box will prompt you to name your workflow. You can name it something like ‘Send Automated WhatsApp Message to Facebook Leads’. After naming, select a folder to save your workflow.

• Click on ‘Create’ to proceed.
• This will open two sections: Trigger and Action.
• Select Facebook Lead Ads as the Trigger App.

This step is essential as it defines the event that will trigger the automation. With Pabbly Connect, you can set up multiple actions based on the trigger, enhancing your automation capabilities.

3. Connecting Facebook Lead Ads as Trigger

After selecting Facebook Lead Ads as the trigger application, you need to choose the trigger event. In this case, select ‘New Lead Instant’. This event will activate the workflow whenever a new lead is generated through your Facebook ads. Click on ‘Connect Now’ to establish the connection.

Since you are creating a new connection, select ‘Add New Connection’. Ensure you are logged into your Facebook account to simplify the authorization process. Once connected, select your Facebook page and the lead generation form associated with it to capture leads effectively.

• Choose the page linked to your recruitment agency.
• Select the lead gen form from the dropdown menu.

By using Pabbly Connect, you ensure that every new lead from Facebook is captured automatically, allowing for timely follow-ups via WhatsApp.

4. Testing the Integration with Pabbly Connect

To test the integration, you need to perform a test submission using Facebook’s Lead Ads Testing Tool. Navigate to the tool and select your page and associated form. Fill out the form with dummy data for testing purposes.

Once the test submission is completed, go back to Pabbly Connect. Click on ‘Save and Send Test Request’ to capture the response. This step verifies that the integration is working correctly and that the lead data is being received by Pabbly Connect.

Check for a successful response indicating lead details. Ensure all fields like age, email, and name are captured.

This testing phase is crucial as it confirms the workflow will function as intended, sending automated WhatsApp messages to new leads generated through Facebook.

5. Sending WhatsApp Messages Using Pabbly Connect

Now that the integration is tested, it’s time to configure the action to send WhatsApp messages. Select ‘Interact’ as the action application, which allows you to send WhatsApp template messages. Choose the action event ‘Send WhatsApp Template Message’ and click on ‘Connect’.

To establish the connection, you will need the secret key from your Interact account. Navigate to the developer settings in Interact to find this key. After pasting the key in Pabbly Connect, you can now map the phone number and template details for the WhatsApp message.

Map the full phone number from the lead data. Enter the template code and language for the message.

Once these details are configured, click on ‘Save and Send Test Request’. If everything is set up correctly, you will receive a WhatsApp message confirming the automation is successful. This demonstrates how Pabbly Connect effectively facilitates sending personalized messages to leads.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to send automated WhatsApp messages to Facebook leads for recruitment agencies. By following these steps, you can streamline your recruitment process and enhance lead engagement.