How to Integrate Mailchimp with WordPress Using Pabbly Connect

Learn to automate adding new WordPress users as subscribers in Mailchimp using Pabbly Connect. Follow this step-by-step guide for seamless integration. Eliminate manual repetitive tasks from your workflow. Discover proven automation methods with intuitive steps designed for efficiency-minded professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Mailchimp and WordPress Integration

To begin the integration process between WordPress and Mailchimp, you need to access Pabbly Connect. Start by logging into your Pabbly Connect account. If you don’t have an account, you can create one easily. This platform allows you to automate workflows between different applications seamlessly.

Once logged in, navigate to the dashboard where you can create a new workflow. This is where you will set up the connection to add new WordPress users as subscribers in Mailchimp. Pabbly Connect acts as the bridge that facilitates this integration.

2. Creating a New Workflow in Pabbly Connect

In this step, you will create a new workflow in Pabbly Connect to connect your WordPress site to Mailchimp. Click on the ‘Create Workflow’ button, and give your workflow a descriptive name, such as ‘WordPress to Mailchimp Subscriber’. This helps you identify the workflow later.

• Select ‘WordPress’ as the trigger application.
• Choose the trigger event as ‘New User Registration’.
• Connect your WordPress account by providing the necessary API details.

After setting up the trigger, you will need to test it to ensure it captures new user registrations correctly. This is a crucial step to confirm that Pabbly Connect is receiving data from WordPress.

3. Setting Up Mailchimp as the Action Application

Now that you have set up WordPress as the trigger, the next step is to configure Mailchimp as the action application in Pabbly Connect. Click on the ‘Add Action’ button and select ‘Mailchimp’ from the list of applications.

Choose the action event as ‘Add Subscriber’. You will then need to connect your Mailchimp account by entering your API key. After connecting, you can select the audience list where new subscribers will be added. This ensures that all new WordPress users are automatically subscribed to your Mailchimp list.

4. Mapping Fields for WordPress and Mailchimp

In this section, you will map the fields from WordPress to Mailchimp. This is essential for ensuring that the correct information is sent to Mailchimp when a new user registers on your WordPress site. In Pabbly Connect, you will see the option to map various fields such as email address, first name, and last name.

• Map the WordPress user email to the Mailchimp subscriber email.
• Map the first name and last name fields accordingly.
• Ensure all required fields in Mailchimp are filled out correctly.

Once the fields are mapped, you can test the action to confirm that the data flows correctly from WordPress to Mailchimp. This step verifies that Pabbly Connect is functioning as expected, ensuring smooth integration.

5. Finalizing the Integration and Testing

After successfully mapping the fields, it’s time to finalize the integration in Pabbly Connect. Click on the ‘Save’ button to keep your workflow active. You can now perform a test registration on your WordPress site to check if the new user is added to your Mailchimp audience.

Monitor your Mailchimp account to see if the test subscriber appears in the list. If everything is set up correctly, you should see the new subscriber in Mailchimp shortly after registering on WordPress. This confirms that Pabbly Connect has successfully automated the process of adding new WordPress users as subscribers in Mailchimp.

Conclusion

Integrating Mailchimp with WordPress using Pabbly Connect allows for seamless automation of adding new users as subscribers. By following these steps, you can ensure efficient subscriber management and enhance your email marketing efforts.