How to Create/Update ActiveCampaign Contact for Facebook Lead Ads Using Pabbly Connect

Learn how to use Pabbly Connect to automate the creation and updating of ActiveCampaign contacts from Facebook Lead Ads with this detailed tutorial. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

Accessing Pabbly Connect for Facebook Lead Ads Integration

To create or update ActiveCampaign contacts from Facebook Lead Ads, you first need to access Pabbly Connect. Open your browser and type in the URL for Pabbly Connect. You will find options to sign in or sign up. If you’re a new user, click on ‘Sign up for free’ to get started with 100 free tasks each month.

Once logged in, you will see various Pabbly applications. Click on Pabbly Connect to proceed. This is the platform that will facilitate the integration between Facebook Lead Ads and ActiveCampaign, allowing for seamless automation.

Creating a Workflow in Pabbly Connect

After accessing Pabbly Connect, the next step is to create a new workflow. Click on the ‘Create Workflow’ button, and you’ll be prompted to name your workflow. For this integration, name it ‘Create or Update ActiveCampaign Contact for Facebook Lead Ads’ and select a folder to save it in.

Once you create the workflow, you will be taken to the workflow window where you can set up your trigger and action. In this case, the trigger will be from Facebook Lead Ads. This means that whenever a new lead is generated, the workflow will automatically initiate.

• Click on the ‘Trigger’ application and select ‘Facebook Lead Ads’.
• Choose ‘New Lead Instant’ as the trigger event.
• Connect your Facebook Lead Ads account to Pabbly Connect.

After connecting, select your Facebook page and the lead form you want to use for this automation. Click ‘Save’ to continue.

Testing the Webhook Response in Pabbly Connect

Once your trigger is set up, Pabbly Connect requires a test submission to capture the webhook response. To do this, open a new tab and visit the Meta for Developers site. Navigate to the Lead Ads Testing Tool.

Select your Facebook page and the specific lead form you are using, then click on ‘Preview Form’. Fill in the required details, such as first name, last name, email, phone number, and city. After filling in the details, click ‘Continue’ and then ‘Submit’.

• Ensure you provide accurate details during the test submission.
• Check back in Pabbly Connect to see if the lead details have been captured.
• Confirm that the data shown matches the information you submitted.

After confirming that the details have been captured successfully, you can proceed to the action step.

Setting Up ActiveCampaign Integration in Pabbly Connect

The next step is to set up the action application, which is ActiveCampaign. In the workflow, select Pabbly Connect as your action application and choose ‘Create or Update a Contact’ as the action event. Click ‘Connect’ to link your ActiveCampaign account.

You will need to provide your ActiveCampaign API key and URL. To find these, log in to your ActiveCampaign account, go to the settings tab, and select the developers tab from the sidebar. Copy the API key and URL, ensuring that you remove any ‘https://’ or trailing slashes before pasting them into Pabbly Connect.

Map the fields from the Facebook Lead Ads response to the ActiveCampaign fields. Ensure to select the correct list for the contact in ActiveCampaign. Click ‘Save and Send Test Request’ to check if the integration works as expected.

After saving, check your ActiveCampaign account to confirm that the contact was created or updated successfully.

Finalizing the Integration and Testing

To finalize your integration, go back to the Lead Ads Testing Tool and delete the previous test lead. Refresh the page and submit a new lead with different details. Ensure that the new lead information is unique to see how Pabbly Connect handles the updates.

After submitting the new lead, return to your ActiveCampaign account and refresh the contacts page. You should see the new contact created with the updated information. This confirms that your automation is working correctly.

Review the contacts in ActiveCampaign to check for accuracy. Make any necessary adjustments in Pabbly Connect if the data is not appearing as expected. Test multiple leads to ensure reliability of the integration.

With these steps completed, you have successfully set up a workflow in Pabbly Connect that creates or updates ActiveCampaign contacts based on Facebook Lead Ads submissions.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate the creation and updating of ActiveCampaign contacts from Facebook Lead Ads. By following the detailed steps outlined, you can streamline your lead management process efficiently.