How to Create Salesforce Contact from Google Ads & Notify Team on Slack Using Pabbly Connect

Learn how to integrate Google Ads, Salesforce, and Slack using Pabbly Connect to automate contact creation and team notifications. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To create Salesforce contacts from Google Ads leads and notify your team on Slack, you will first need to access Pabbly Connect. Start by opening a new tab in your browser and navigating to the Pabbly Connect landing page.

Once on the page, you have two options: sign in to your existing account or sign up for a new one. Signing up is quick and offers 100 free tasks each month. After logging in, click on the ‘Access Now’ button under Pabbly Connect to access the dashboard where you can create your automation workflows.

2. Creating a New Workflow in Pabbly Connect

In your Pabbly Connect dashboard, you need to create a new workflow. Click on the ‘Create Workflow’ button and name it something descriptive, such as ‘Create Salesforce Contact from Google Ads Leads and Notify Team on Slack’. Select the appropriate folder to save your workflow.

• Click on ‘Create’ to proceed.
• You will see two boxes for Trigger and Action.
• Set the Trigger application to Google Ads.

After setting the Trigger application, select the event as ‘New Lead Form Entry’. This step is crucial as it defines when the automation will be triggered, allowing Pabbly Connect to capture new leads from Google Ads.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads with Pabbly Connect, you will need to use the provided webhook URL. Copy this URL and navigate to your Google Ads account. Here, set up your lead form and paste the webhook URL in the lead delivery section under the Web URL tab.

• Create a key name, for example, ‘testing’.
• Send a test submission to generate a response.

After sending the test data, return to Pabbly Connect to see if the response has been received. This response will contain lead details such as first name, last name, email, and company name, which are essential for creating a new Salesforce contact.

4. Creating a Salesforce Contact from Google Ads Lead

Now that you have received the lead details in Pabbly Connect, it’s time to set up the action step to create a new contact in Salesforce. Select Salesforce as your action application and choose the action event as ‘Create Contact’.

Connect your Salesforce account to Pabbly Connect by clicking on ‘Add New Connection’. Authorize the connection by allowing access to your Salesforce account. Once connected, you will need to map the fields from the Google Ads lead response to the respective fields in Salesforce, such as first name, last name, email, and phone number.

5. Notifying Your Team on Slack

After successfully creating a contact in Salesforce using Pabbly Connect, the final step is to notify your team on Slack. Set Slack as your action application and choose the action event as ‘Send Channel Message’.

Connect your Slack account to Pabbly Connect and select the channel where you want to send the notification. Craft your message using the lead details from Google Ads, such as ‘We have received a new lead from Google Ads: Name, Email, Phone Number, City, and Company’. Map these details accordingly.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate the process of creating Salesforce contacts from Google Ads leads and notifying your team on Slack. By following these steps, you can streamline your workflow and save valuable time.