How to Create or Update SendGrid Contact for Facebook Lead Ads Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with SendGrid using Pabbly Connect. This detailed tutorial guides you through each step of the process. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To create or update SendGrid contacts for Facebook Lead Ads, you first need to access Pabbly Connect. Start by navigating to the Pabbly Connect website and signing in to your account. If you are a new user, you can sign up for free and get 100 tasks per month.

Once logged in, you will be directed to the Pabbly Connect dashboard. Here, you can view all your workflows. To initiate the integration process, locate the folder where you want to create your new workflow and click on the ‘Create New’ button. This sets the stage for connecting Facebook Lead Ads with SendGrid through Pabbly Connect.

2. Setting Up the Trigger for Facebook Lead Ads

The next step involves setting up a trigger in Pabbly Connect. This trigger will activate whenever there is a new lead submission from Facebook Lead Ads. Select the trigger event as ‘New Lead’.

• Choose the Facebook page associated with your lead ads.
• Select the lead form you want to use.
• Click on the ‘Connect’ button to link your Facebook account.

After connecting, you will need to conduct a test submission to ensure everything is working correctly. This allows Pabbly Connect to capture the lead data from Facebook Lead Ads, which will be used in the next steps of your workflow.

3. Setting Up the Action to Update SendGrid Contact

Once the trigger is set, the next step is to configure the action to update or create a contact in SendGrid. In Pabbly Connect, select SendGrid as your action application. Choose the action event as ‘Create or Update Contact’.

You will need to connect your SendGrid account by entering the API key. To obtain this key, log into your SendGrid account, navigate to the settings, and create a new API key with full access. Once you have the key, paste it into Pabbly Connect to establish the connection.

• Map the fields from Facebook Lead Ads to SendGrid, including first name, last name, and email address.
• Ensure that the email field is correctly linked to update existing contacts.

After mapping the fields, click on ‘Save & Send Test Request’ to verify that the integration is functioning correctly. This will send a test contact to SendGrid, confirming that the data flows seamlessly through Pabbly Connect.

4. Testing the Integration Workflow

After setting up the integration, it’s crucial to test the workflow to ensure everything is working properly. Go back to your Facebook Lead Ads and submit a test lead. This submission will trigger the workflow in Pabbly Connect.

Check the Pabbly Connect dashboard to see if the lead information has been captured accurately. If the test is successful, you will see the new contact created or updated in your SendGrid account. This step confirms that the integration between Facebook Lead Ads and SendGrid via Pabbly Connect is functioning as intended.

5. Final Steps and Automation

Once you have confirmed that your integration is working, you can finalize your setup in Pabbly Connect. Ensure that your workflow is activated so that it runs automatically with each new lead submission from Facebook Lead Ads.

Now, every time a new lead fills out your form, their information will be automatically sent to SendGrid, allowing you to manage your contacts efficiently. This automation saves time and reduces manual data entry, making your workflow smoother and more efficient.

With Pabbly Connect, you can also explore additional integrations with other applications to further enhance your marketing efforts and streamline your processes.

Conclusion

This tutorial has demonstrated how to use Pabbly Connect to integrate Facebook Lead Ads with SendGrid. By following these steps, you can automate the process of creating and updating contacts, ensuring your lead management is efficient and effective.