How to Create or Update MailerLite Subscribers from Google Ads Using Pabbly Connect

Learn how to automate the process of creating or updating MailerLite subscribers from Google Ads using Pabbly Connect in this detailed step-by-step tutorial. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Introduction to Pabbly Connect for Google Ads Integration

Pabbly Connect is a powerful automation tool that enables users to integrate different applications seamlessly. In this tutorial, we will explore how to create or update MailerLite subscribers from Google Ads using Pabbly Connect. This integration allows you to automate the process of adding new leads from Google Ads directly into your MailerLite account.

By utilizing Pabbly Connect, you can save time and ensure that your email list is always up to date with interested leads. This automation not only enhances efficiency but also helps in nurturing leads effectively through targeted email campaigns.

2. Setting Up Your Pabbly Connect Account

To get started with the integration, first, you need to access your Pabbly Connect account. If you are a new user, you can sign up for a free account at the Pabbly website. Existing users can simply log in to their accounts to begin.

Once logged in, you will be directed to the Pabbly dashboard. Here are the steps to create a new workflow:

• Click on the ‘Create Workflow’ button in the top right corner.
• Name your workflow as ‘Create or Update MailerLite Subscriber from Google Ads’.
• Select a folder for your workflow, such as ‘Automations’.

This setup will allow you to manage your workflows effectively within Pabbly Connect.

3. Configuring Google Ads Trigger in Pabbly Connect

In this step, we will configure the Google Ads trigger that will initiate the process of adding new subscribers to MailerLite. Start by selecting Google Ads as the trigger application in your Pabbly Connect workflow.

Next, choose the trigger event as ‘New Lead Form Entry’. This means that every time a new lead is generated through your Google Ads, Pabbly Connect will capture the details automatically. After selecting the trigger, you will receive a webhook URL. Copy this URL as it will be used in your Google Ads account to send lead data.

4. Integrating Google Ads with Pabbly Connect

Now that you have the webhook URL, log into your Google Ads account to set up the lead form. Here’s how to do it:

• Create a new lead form by clicking on the ‘Lead Forms’ button.
• Fill in the required details, including business name and lead questions (e.g., name, email, phone number).
• Under lead delivery, select the webhook integration option and paste the webhook URL you copied from Pabbly Connect.

After setting up the lead form and saving your changes, send a test lead to check if the integration works correctly. This action will trigger the workflow in Pabbly Connect and verify that the data is being captured as expected.

5. Setting Up MailerLite Action in Pabbly Connect

With the Google Ads trigger configured, the next step is to set up the action in Pabbly Connect to create or update subscribers in MailerLite. Select MailerLite as the action application and choose the action event as ‘Create or Update Subscriber’.

To connect MailerLite with Pabbly Connect, you will need to generate an API token from your MailerLite account. Go to the integrations section, generate a new token, and copy it. Paste this token into Pabbly Connect to establish the connection. After setting up the connection, map the lead details from Google Ads to the corresponding fields in MailerLite, such as email, first name, last name, and phone number.

Once all the details are mapped correctly, click on ‘Save and Send Test Request’. If everything is set up correctly, you will receive a successful response indicating that the subscriber has been added to MailerLite. This process ensures that all new leads from Google Ads are automatically added to your email marketing list, streamlining your marketing efforts.

Conclusion

In this tutorial, we explored how to create or update MailerLite subscribers from Google Ads using Pabbly Connect. By following the steps outlined, you can automate the process of adding new leads to your email list, saving time and enhancing your marketing strategy. This integration not only keeps your subscriber list updated but also helps in effectively reaching out to potential customers.