How to Create or Update Mailercloud Subscriber for Google Ads Lead Using Pabbly Connect

Learn how to seamlessly integrate Google Ads leads with Mailercloud subscribers using Pabbly Connect. Follow our step-by-step tutorial for automation. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Lead Integration

To create or update Mailercloud subscribers for Google Ads leads, you need to access Pabbly Connect. Start by visiting the Pabbly Connect homepage and sign in or sign up for a free account. This platform allows you to automate workflows between different applications seamlessly.

Once logged in, you will land on the dashboard. Here, you can create a new workflow to connect your Google Ads with Mailercloud. This integration will help streamline your email marketing efforts by automatically adding new leads to your subscriber list.

2. Creating a Workflow in Pabbly Connect

To build your automation, click on the ‘Create Workflow’ button located at the top right corner of your dashboard. You will need to name your workflow, for instance, ‘Create or Update Mailercloud Subscriber for Google Ads Lead’. After naming it, select a folder to organize your workflows.

• Click on ‘Create’ to initiate your workflow.
• Choose Google Ads as your trigger application.
• Select ‘New Lead Form Entry’ as the trigger event.

This action will set up your workflow to activate whenever a new lead is captured through Google Ads, allowing Pabbly Connect to manage the data flow automatically.

3. Connecting Google Ads with Pabbly Connect

After selecting the trigger event, Pabbly Connect will provide you with a webhook URL. This URL is essential for linking your Google Ads account to Pabbly Connect. Copy the webhook URL and log in to your Google Ads account to set up your lead form.

• Create a new lead form under your test campaign.
• Paste the webhook URL into the lead delivery settings.
• Set the key name for the webhook as ‘test’.

By completing these steps, you ensure that every new lead captured through Google Ads will trigger the automation in Pabbly Connect, allowing for efficient data handling.

4. Setting Up Mailercloud Integration in Pabbly Connect

Once your Google Ads lead form is configured, the next step is to set up Mailercloud within Pabbly Connect. In the action step, select Mailercloud as your application and choose the action event as ‘Create or Update Subscriber’. This allows you to add new leads directly to your Mailercloud subscriber list.

To connect Mailercloud, you will need an API key. Go to your Mailercloud account, navigate to the integration section, and generate a new API key. Copy this key back to Pabbly Connect, and click on ‘Save’. After connecting, select the list where you want to add the subscribers.

Map the fields from the Google Ads lead form to Mailercloud fields. Ensure to include essential details like email, first name, and last name. Click on ‘Save and Send Test Request’ to verify the integration.

This process allows Pabbly Connect to automatically update your Mailercloud subscriber list whenever a new lead is generated from Google Ads, ensuring your marketing efforts remain efficient and timely.

5. Verifying Integration Success

After setting up the integration, it’s crucial to verify that everything is working correctly. Go to your Mailercloud account and check the subscriber list. You should see the new leads added from your Google Ads automatically.

If the integration was successful, you will see the new subscriber’s details, including their email and name. This confirms that Pabbly Connect is functioning as intended, managing your leads efficiently without manual intervention.

In case of any issues, revisit the steps to ensure the webhook URL and API key are correctly set. This integration not only saves time but also helps in maintaining an organized email marketing strategy.

Conclusion

In this tutorial, we demonstrated how to create or update Mailercloud subscribers for Google Ads leads using Pabbly Connect. This integration automates the process, ensuring that every lead captured is added to your email list efficiently. By following these steps, you can enhance your marketing strategy and improve your follow-up process.