How to Create or Update ActiveCampaign Contact on Gravity Forms Submission Using Pabbly Connect

Learn to create or update ActiveCampaign contacts automatically with Gravity Forms submissions using Pabbly Connect. Step-by-step guide included. Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals.

Watch Step By Step Video Tutorial Below

Introduction to Pabbly Connect Integration

In this tutorial, we will explore how to create or update ActiveCampaign contacts automatically using Gravity Forms submissions through Pabbly Connect. This integration streamlines the process of capturing lead data from your website forms and managing it effectively in ActiveCampaign.

By utilizing Pabbly Connect, you can eliminate the need for manual data entry, ensuring that every lead captured through Gravity Forms is instantly added to your ActiveCampaign account. This automation enhances your email marketing efforts and improves customer engagement.

Setting Up Pabbly Connect for Automation

To begin, access Pabbly Connect by visiting the official website and signing in to your account. If you are new, you can sign up for free and receive 100 tasks each month. Once logged in, navigate to the dashboard where you will see various Pabbly applications.

Click on the Pabbly Connect option and then select the ‘Create Workflow’ button located in the top right corner. A dialog box will appear prompting you to name your workflow. Enter a name such as ‘Create or Update ActiveCampaign Contact on Gravity Forms Submission’ and select a folder for organization.

Configuring Trigger and Action in Pabbly Connect

After creating your workflow in Pabbly Connect, it’s time to set up the trigger. Select ‘Gravity Forms’ as the trigger application and choose the event as ‘New Response.’ This step ensures that every time a form is submitted, the trigger captures the response.

Once you select the trigger, Pabbly Connect provides you with a unique webhook URL. Copy this URL as it will be used to connect your Gravity Forms. In your Gravity Forms settings, navigate to the ‘Webhook’ section and click on ‘Add New.’ Here, paste the copied webhook URL and configure the request method as POST, ensuring the request format is set to JSON.

• Enter a webhook name (e.g., New Form Entry).
• Select ‘All Fields’ for the request body.
• Click ‘Save Settings’ to finalize the webhook configuration.

With the webhook set up, you can now test the integration by submitting a test form. Ensure that the response is captured in Pabbly Connect, confirming that Gravity Forms is correctly connected.

Connecting to ActiveCampaign via Pabbly Connect

Next, you will set up the action step to connect to ActiveCampaign. In the action application section of Pabbly Connect, select ‘ActiveCampaign’ and choose the action event as ‘Create or Update Contact.’ This action will allow you to automatically create or update contacts based on the form submissions.

To establish the connection, click on the ‘Connect’ button. You will need to provide your ActiveCampaign API key and URL. Log in to your ActiveCampaign account, navigate to the settings, and find the developer section to retrieve these details. Make sure to copy the API key and URL, removing the ‘https://’ part of the URL as instructed in Pabbly Connect.

• Paste the API key into the appropriate field in Pabbly Connect.
• Paste the modified URL without ‘https://’.
• Click ‘Save’ to connect ActiveCampaign to Pabbly Connect.

Once connected, proceed to map the data fields from the Gravity Forms submission to the corresponding fields in ActiveCampaign. This mapping process ensures that each new lead’s details are accurately transferred to your ActiveCampaign account.

Testing the Integration Workflow

To finalize your setup, perform a test submission of your Gravity Forms. Fill in the required fields with dummy data and submit the form. After submission, return to Pabbly Connect to check if the response has been captured successfully.

If the integration is working correctly, you should see the lead’s information reflected in the workflow’s data capture section. This confirms that the connection between Gravity Forms and ActiveCampaign through Pabbly Connect is functioning as intended.

Finally, log into your ActiveCampaign account to verify that the new contact has been created or updated with the details from the form submission. This step completes the automation process, showcasing the power of Pabbly Connect in streamlining your lead management.

Conclusion

In this tutorial, we explored how to create or update ActiveCampaign contacts using Gravity Forms submissions through Pabbly Connect. This integration automates lead data management, enhancing your email marketing efforts. By following these steps, you can efficiently manage your leads without manual entry.