How to Create MailerLite Subscribers from Google Ads Using Pabbly Connect

Learn how to automate the creation of MailerLite subscribers from Google Ads using Pabbly Connect in this detailed tutorial. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start creating MailerLite subscribers from Google Ads, you first need to access Pabbly Connect. Simply type ‘Pabbly.com/connect’ in your browser to reach the homepage.

On the homepage, you will see options for signing in or signing up. Existing users can sign in, while newcomers can click ‘Sign up for free’ to get started with 100 free tasks each month. After signing in, navigate to the Pabbly Connect dashboard to begin your automation workflow.

2. Creating a New Workflow in Pabbly Connect

Once you are in the Pabbly Connect dashboard, you can create a new workflow. Click on the ‘Create Workflow’ button located in the top right corner. Name your workflow something descriptive, like ‘Create MailerLite Subscribers from Google Ads’. using Pabbly Connect

• Click on the ‘Create’ button to proceed.
• You will now see options for setting up a trigger and action.

In this section, you will set Google Ads as your trigger application and MailerLite as your action application. This setup is crucial for automating the process of capturing leads from Google Ads and creating subscribers in MailerLite.

3. Setting Up Google Ads as the Trigger

For the trigger, search for ‘Google Ads’ in the trigger application search bar. Select ‘New Lead Form Entry’ as the trigger event. This means that every time a new lead is generated from Google Ads, it will trigger the workflow.

After setting the trigger, you will see a webhook URL provided by Pabbly Connect. This URL acts as a bridge between Google Ads and Pabbly Connect. Copy this URL as it will be used in your Google Ads account to send lead information.

4. Configuring Google Ads to Send Leads to Pabbly Connect

Go to your Google Ads account and navigate to the section where you can add a lead form. Click on ‘Add Lead Forms’ and fill in the necessary details, including the name of the form and the business name.

• Specify questions to include in the lead form, such as first name, last name, email, and phone number.
• In the lead delivery section, paste the webhook URL from Pabbly Connect.

Once you have configured these settings, submit a test lead to ensure that the data is sent correctly to Pabbly Connect. This step confirms that the integration is working as intended and that leads are being captured.

5. Setting Up MailerLite to Create Subscribers

Next, you will set up MailerLite as the action application in Pabbly Connect. Search for ‘MailerLite’ and select ‘Create or Update Subscriber’ as the action event. This action will create a new subscriber in your MailerLite account whenever a new lead is captured.

To connect MailerLite with Pabbly Connect, you will need to generate an API key from your MailerLite account. Navigate to Integrations, then API, and create a new token. Copy the token and paste it into Pabbly Connect to establish the connection.

Conclusion

In this tutorial, we detailed how to automate the creation of MailerLite subscribers from Google Ads using Pabbly Connect. This integration simplifies the process of managing leads and ensures that your subscriber list is always up to date.

By following these steps, you can efficiently capture leads from Google Ads and convert them into subscribers in MailerLite, enhancing your marketing efforts.