Learn how to automate Mailchimp subscriber creation with tags based on WooCommerce purchases using Pabbly Connect in this step-by-step tutorial. Streamline your workflow, save valuable time, and eliminate repetitive tasks through powerful automation capabilities.

Watch Step By Step Video Tutorial Below

Creating a Workflow with Pabbly Connect for WooCommerce and Mailchimp

To create Mailchimp subscribers with tags based on WooCommerce purchases, we will use Pabbly Connect. This automation tool requires no coding skills and allows you to connect WooCommerce and Mailchimp seamlessly. Start by signing into your Pabbly account and navigating to the Pabbly Connect dashboard.

Once on the dashboard, you can create a new workflow. Click on the ‘Create Workflow’ button and name your workflow, for example, ‘Create Mailchimp Subscribers with Tags on WooCommerce Purchases’. Select the desired folder to save this workflow.

Setting Up the Trigger Application: WooCommerce

In this section, we will set up WooCommerce as the trigger application. The trigger event will be a new order created in WooCommerce. Click on the WooCommerce icon and choose ‘New Order’ as the trigger event. This will initiate the workflow whenever a new order is placed.

To configure this, you will need the webhook URL provided by Pabbly Connect. Copy this URL and navigate to your WooCommerce account. Go to the WooCommerce settings and select the ‘Advanced’ tab, then click on ‘Webhooks’. Here, you will add a new webhook and paste the URL you copied.

Configuring the Action Application: Mailchimp

Next, we will set up Mailchimp as the action application. Click on the Mailchimp icon and choose ‘Add/Update Subscriber’ as the action event. This will allow you to create a new subscriber in Mailchimp whenever a new order is made in WooCommerce.

In this step, you need to connect your Mailchimp account to Pabbly Connect. Enter your API key, which you can find in your Mailchimp account under ‘Profile’ > ‘Extras’ > ‘API keys’. Make sure to also select the audience list where the new subscribers will be added.

  • Enter the email address, first name, and last name of the subscriber.
  • Set the status to ‘subscribed’.
  • Add tags corresponding to the purchased product.

After entering all the required fields, click on ‘Save & Send Test Request’ to verify that the integration works correctly. You should see a successful response indicating that the subscriber has been created.

Testing and Verifying the Integration

Now that we have set up both WooCommerce and Mailchimp in Pabbly Connect, it’s time to test the integration. Go back to your WooCommerce store and place a test order. Ensure that you fill in the details accurately to see if the subscriber is created in Mailchimp.

After placing the order, return to Pabbly Connect and check if you have received the webhook response. You should see the details of the order, including the product name and customer information. If everything is set up correctly, you will have a new subscriber in Mailchimp with the corresponding tags based on the purchased product.

  • Verify the subscriber in Mailchimp under the audience list.
  • Check if the tags are correctly applied to the new subscriber.

Once you confirm that the integration works as expected, you can proceed to use it for future orders. This automation will help you streamline your email marketing efforts.

Conclusion

In this tutorial, we successfully created Mailchimp subscribers with tags based on WooCommerce purchases using Pabbly Connect. This integration allows for efficient email marketing by targeting specific customer segments based on their purchase behavior. Automating this process saves time and enhances your marketing campaigns.

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