How to Create Instagram Lead Ads Leads as Apollo.io Contact Using Pabbly Connect

Learn how to automate the process of creating Apollo.io contacts from Instagram Lead Ads using Pabbly Connect in this step-by-step guide. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start the process of integrating Instagram Lead Ads with Apollo.io, you need to access Pabbly Connect. This platform enables seamless automation between different applications without any programming knowledge.

Begin by visiting the Pabbly Connect website. If you are a new user, click on ‘Sign Up for Free’ to create an account. Existing users can simply click ‘Sign In’ to access their dashboard.

2. Creating a Workflow in Pabbly Connect

Once logged into Pabbly Connect, you will need to create a new workflow. Click on the blue button labeled ‘Create Workflow’. You will be prompted to enter a name for your workflow and select a folder to save it in.

• Enter a descriptive name for your workflow, such as ‘Instagram Lead Ads to Apollo.io’.
• Select the folder where you want to save this workflow.
• Click on ‘Create’ to proceed.

After creating the workflow, you will be directed to the workflow window. Here, you can set up the trigger and actions for your automation.

3. Setting Up the Trigger with Instagram Lead Ads

In this step, you will configure the trigger for your workflow. Select ‘Instagram Lead Ads’ as the trigger application. The trigger event should be set to ‘New Lead Instant’. This means your workflow will start as soon as a new lead is generated.

Click on ‘Connect’ to establish a connection to your Instagram account. If you have not connected your account previously, choose ‘Add New Connection’ and follow the prompts to link your Instagram Lead Ads account to Pabbly Connect.

• Select your Facebook page associated with Instagram.
• Authorize the connection by clicking on ‘Continue’.
• Choose the lead form you want to use for this automation.

Once the connection is established, Pabbly Connect will wait for a webhook response, which will be triggered when a new lead is submitted through Instagram.

4. Testing Lead Capture with Pabbly Connect

To test whether Pabbly Connect is capturing leads correctly, you will need to generate a test lead using the lead form you set up earlier. Open a new tab and navigate to the Meta for Developers page to access the lead ads testing tool.

Once on the testing tool, select your Facebook page and the corresponding lead form. Fill in the required details, such as name, email, and phone number, and submit the form. After submitting, return to your Pabbly Connect workflow to check if the lead data has been captured.

Ensure that the test lead includes relevant details like name and email. Check the response in Pabbly Connect for accuracy.

If the lead details appear correctly in your workflow, it confirms that the trigger is working effectively.

5. Creating a Contact in Apollo.io

Now that you have successfully captured the lead details, the next step is to create a contact in Apollo.io. For this, select ‘Apollo.io’ as your action application in Pabbly Connect. The action event should be set to ‘Create Contact’.

Click on ‘Connect’ to link your Apollo.io account. If prompted, provide your API key to establish the connection. You can find your API key in your Apollo.io account settings under the API Keys section.

Create a new API key if necessary for this integration. Map the lead details from the previous step to the corresponding fields in Apollo.io. Test the action by clicking ‘Save and Send Test Request’.

Once the contact is created in Apollo.io, you can verify this by checking your People page in Apollo.io. Refresh the page to see the new contact listed with the details provided.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate the process of creating Apollo.io contacts from Instagram Lead Ads. This integration streamlines your lead management process and ensures timely follow-ups with potential customers. By following the steps outlined, you can efficiently capture leads from Instagram and manage them in Apollo.io.