How to Create HubSpot Contacts from Facebook Lead Ads & Add Details in Airtable Using Pabbly Connect

Learn how to create HubSpot contacts from Facebook Lead Ads and add details in Airtable using Pabbly Connect in this step-by-step tutorial. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start automating the creation of HubSpot contacts from Facebook Lead Ads, you need to access Pabbly Connect. First, visit the Pabbly Connect website and either sign in if you are an existing user or sign up for a free account if you are new.

After logging in, you will see the Pabbly Connect dashboard. This dashboard is where you can create workflows that connect your applications seamlessly. To create your integration, click on the ‘Create Workflow’ button and name your workflow appropriately, such as ‘Create HubSpot Contacts from Facebook Lead Ads and Add Details in Airtable’.

2. Setting Up Facebook Lead Ads Trigger in Pabbly Connect

After naming your workflow in Pabbly Connect, the next step is to set up the trigger. Select ‘Facebook Lead Ads’ as your trigger application. This application allows you to capture leads directly from your Facebook ads.

• Choose ‘New Lead Instant’ as the trigger event.
• Connect your Facebook account by clicking on ‘Connect with Facebook Lead Ads’.
• Select the Facebook page and lead form you wish to use.

After saving your settings, Pabbly Connect will wait for a webhook response, which means you need to generate a test lead in your Facebook Lead Ad to proceed. Use the Meta for Developers tool to create a test lead with dummy data. Once the lead is generated, you can check Pabbly Connect to confirm that the lead data has been captured successfully.

3. Creating HubSpot Contact Action in Pabbly Connect

Once you have set up the trigger, the next step is to create a HubSpot contact using the information captured from the Facebook Lead Ads. In Pabbly Connect, select ‘HubSpot’ as your action application.

• Choose ‘Create a Contact’ as the action event.
• Connect your HubSpot account by selecting it from the list or adding a new connection.
• Map the fields from the Facebook lead to the HubSpot contact fields, like first name, last name, email, and phone number.

After mapping the necessary fields, click on ‘Save and Send Test Request’. If successful, you will see the new contact created in your HubSpot CRM account with the details from your test lead, confirming the action worked correctly.

4. Adding Details in Airtable via Pabbly Connect

The final step in this integration is to add the lead details into Airtable after creating the HubSpot contact. In Pabbly Connect, select ‘Airtable’ as your action application.

Choose ‘Create a Record’ as the action event. Connect your Airtable account and select your base and table. Map the lead details from HubSpot to the corresponding fields in Airtable.

After completing the mapping, click on ‘Save and Send Test Request’. If successful, you will see a new record created in your Airtable base with the lead information, confirming the integration is complete and functional.

5. Testing the Automation Workflow

Now that you have set up the integration between Facebook Lead Ads, HubSpot, and Airtable using Pabbly Connect, it’s time to test the entire workflow. Generate another test lead in your Facebook Lead Ads to see if the automation works as intended.

Follow these steps to test your automation:

Delete the previous test lead to create a new one. Submit a new test lead with different dummy data. Check both your HubSpot and Airtable accounts for the new entries.

If the new lead appears in both applications, your automation is successfully set up! You can now enjoy streamlined lead management and follow-up processes.

Conclusion

In this tutorial, we explored how to create HubSpot contacts from Facebook Lead Ads and add details in Airtable using Pabbly Connect. By following these steps, you can automate your lead management process, ensuring efficient follow-ups and better organization of your client data.