How to Create GoToWebinar Registrant for Google Ads Lead Using Pabbly Connect

Learn how to automate GoToWebinar registrations from Google Ads leads using Pabbly Connect in this detailed step-by-step tutorial. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and GoToWebinar Integration

To start the integration process, access Pabbly Connect by visiting the official website. Sign in to your existing account or create a new one if you are a first-time user. This step is essential for automating the registration of leads from Google Ads to GoToWebinar.

Once logged in, you will see the dashboard of Pabbly Connect. From here, you can begin creating your workflow that will automate the process of capturing leads from Google Ads and registering them in GoToWebinar.

2. Creating a Workflow in Pabbly Connect

After accessing your Pabbly Connect dashboard, click on the ‘Create Workflow’ button located at the top right corner. You will be prompted to name your workflow and choose a specific folder to save it in. Name the workflow ‘Create GoToWebinar Registrant from Google Ads Lead’ and select the appropriate folder.

• Name your workflow clearly to identify its purpose.
• Select a folder where the workflow will be saved.

Click the ‘Create’ button to finalize the setup. This will open the workflow interface where you can set up the trigger and action steps required for the automation process.

3. Setting Up the Trigger in Pabbly Connect

In the workflow interface, you will see options for setting up a trigger and an action. For the trigger application, select ‘Google Ads’ and choose the event ‘New Lead Form Entry’. This setup allows Pabbly Connect to capture leads as soon as they submit a form through your Google Ads campaign.

Next, you will be provided with a unique webhook URL by Pabbly Connect. Copy this URL and navigate to your Google Ads campaign. In the lead delivery options, select the webhook integration and paste the URL into the required field. This connects Google Ads with Pabbly Connect to ensure that lead data is transmitted correctly.

4. Configuring the Action in Pabbly Connect to Create Registrants

After setting up the trigger, it’s time to configure the action step. For the action application, select ‘GoToWebinar’ and choose the action event ‘Create Registrant’. This allows Pabbly Connect to register the leads captured from Google Ads into your GoToWebinar account.

During this setup, you will need to enter specific details such as the webinar time in UTC format. Make sure to convert your local time (IST) to UTC using a reliable converter. Enter the webinar name and map the lead details from the previous step to the corresponding fields in GoToWebinar.

• Enter the start and end times of the webinar in UTC.
• Map the first name, last name, email, and other relevant details from the lead data.

Click on the ‘Save and Send Test Request’ button to ensure everything is working correctly. If configured properly, you should see a positive response indicating that the registrant has been created.

5. Verifying Registrants in GoToWebinar

Once the action step is successfully configured, it’s important to verify if the registration has been completed. Log in to your GoToWebinar account and navigate to the registration section of your webinar. Refresh the page to see the latest registrants.

You should see the new registrant’s details populated in your GoToWebinar account, confirming that Pabbly Connect has effectively automated the registration process from Google Ads leads.

This automation not only saves time but also ensures a seamless experience for your leads, allowing you to focus on delivering impactful webinars.

Conclusion

In this tutorial, we demonstrated how to create a GoToWebinar registrant from Google Ads leads using Pabbly Connect. This process automates the registration workflow, ensuring efficiency and accuracy in managing your webinar attendees. By leveraging Pabbly Connect, you can streamline your lead management and enhance your webinar hosting experience.