How to Create BigCommerce Customer for Google Ads Lead Using Pabbly Connect

Learn how to automate the creation of BigCommerce customers from Google Ads leads using Pabbly Connect. Follow our step-by-step tutorial for seamless integration. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To create a BigCommerce customer for Google Ads leads, you first need to access Pabbly Connect. This platform allows you to automate workflows between different applications seamlessly. Start by signing into your existing Pabbly Connect account or sign up for a free account if you’re a new user.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you will see various Pabbly products. Click on the ‘Access Now’ button for Pabbly Connect to begin setting up your integration process.

2. Creating a Workflow in Pabbly Connect

In this step, you will create a workflow that connects Google Ads and BigCommerce using Pabbly Connect. Click on the ‘Create Workflow’ button located in the top right corner of the dashboard. A dialog box will appear prompting you to name your workflow.

• Enter a name for your workflow, such as ‘Create BigCommerce Customer for Google Ads Lead’.
• Select a folder to save your workflow. Choose the folder named ‘Google Ads Automations’.
• Click the ‘Create’ button to finalize your workflow setup.

Your workflow is now created, and you will see two sections: Trigger and Action. The Trigger is what starts the automation process, while the Action is what happens as a result.

3. Setting Up the Trigger with Google Ads

In this section, you will set up the Trigger for your workflow using Pabbly Connect and Google Ads. Select Google Ads as your trigger application and choose the ‘New Lead Form Entry’ event. This allows Pabbly Connect to capture new leads generated from your Google Ads campaigns.

After selecting the trigger, you will receive a unique webhook URL from Pabbly Connect. This URL is essential for connecting Google Ads to Pabbly Connect. Copy this URL and proceed to your Google Ads account.

• Log into your Google Ads account and navigate to your lead form settings.
• Locate the ‘Lead Delivery’ section and click on it.
• Paste the webhook URL you copied from Pabbly Connect into the designated field.

After pasting the URL, send a test lead to confirm that the integration is working. If successful, Pabbly Connect will capture the test data, indicating that the connection between Google Ads and Pabbly Connect is established.

4. Setting Up the Action with BigCommerce

Now that your trigger is set, it’s time to set up the Action step using Pabbly Connect. Select BigCommerce as your action application and choose the ‘Create Customer’ event. This step ensures that every new lead captured will be automatically added as a customer in your BigCommerce account.

When prompted, click on the ‘Connect’ button to establish a new connection between BigCommerce and Pabbly Connect. You will need to provide your BigCommerce store hash key, client ID, and access token to connect successfully.

To find your store hash key, log into your BigCommerce account and check the URL. Create a new API account in BigCommerce to obtain the client ID and access token. Make sure to set the necessary scopes for the API account to allow customer creation.

After entering all the required credentials, you can map the lead details from Google Ads to the customer fields in BigCommerce. This mapping process ensures that customer information is accurately transferred during the workflow execution.

5. Testing the Integration

With your workflow fully set up in Pabbly Connect, it’s crucial to test the integration to ensure everything works as expected. After mapping the necessary fields, click on the ‘Save and Send Test Request’ button. This action will send a test request to BigCommerce, creating a new customer based on the lead data captured from Google Ads.

Once the test request is sent, check your BigCommerce account to verify that the new customer has been created successfully. Refresh the customer page to see the newly added customer with the details provided in the test lead.

This successful test confirms that your automation between Google Ads and BigCommerce via Pabbly Connect is functioning correctly. Now, every time a new lead is generated, it will automatically create a customer in your BigCommerce account, streamlining your sales process.

Conclusion

In conclusion, using Pabbly Connect to automate the creation of BigCommerce customers from Google Ads leads is an efficient way to manage your e-commerce business. By following this step-by-step tutorial, you can seamlessly integrate these applications and enhance your customer management process.