How to Create Airtable Record for Google Ads Lead Using Pabbly Connect

Learn how to integrate Google Ads with Airtable using Pabbly Connect for seamless lead management. Follow this detailed tutorial for step-by-step guidance. Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Airtable Integration

To create an Airtable record for Google Ads leads, you first need to access Pabbly Connect. Start by opening your web browser and searching for Pabbly Connect. Once on the landing page, you will see options to sign in or sign up for free.

If you are new to Pabbly Connect, click on the ‘Sign up for free’ button. This process takes only a couple of minutes and grants you 100 free tasks monthly. For existing users, simply sign in to your account to proceed.

2. Creating a New Workflow in Pabbly Connect

After signing into Pabbly Connect, navigate to your dashboard. Here, you will create a new workflow by clicking on the ‘Create Workflow’ button. A pop-up will appear, prompting you to name your workflow; name it ‘Create Airtable Record for Google Ads Lead’.

• Click on the folder option to save your workflow.
• Select the appropriate folder, then click ‘Create’.

In this workflow window, you will see two boxes labeled ‘Trigger’ and ‘Action’. The trigger indicates when the automation will start, while the action specifies what happens next. You will set up the trigger to listen for new leads from Google Ads.

3. Setting Up the Trigger for Google Ads

In Pabbly Connect, set up the trigger by searching for ‘Google Ads’ and selecting it. Next, specify the trigger event as ‘New Lead Form Entry’. This means that every time a new lead is generated, this trigger will activate.

To connect Google Ads with Pabbly Connect, you will need a webhook URL. Copy this URL as it will serve as a bridge between Google Ads and Pabbly Connect. Now, head over to your Google Ads account.

• Navigate to your lead form settings.
• In the lead delivery options, paste the webhook URL you copied from Pabbly Connect.

Configure a key for your webhook, which will act as an identifier. Once you have completed these steps, you can generate a test lead to verify the setup.

4. Creating a Record in Airtable with Pabbly Connect

With the trigger set, it’s time to configure the action in Pabbly Connect. Search for and select ‘Airtable’ as your action application. The action event you need to choose is ‘Create Record’. This action will allow you to automatically create a new record in Airtable every time a new lead is captured.

Next, you will need to connect your Airtable account with Pabbly Connect. Click on ‘Add New Connection’ and grant access to your Airtable account. Select the base you want to use, which in this case is the ‘Google Ads Leads’ base.

Map the fields from Google Ads to Airtable, such as first name, last name, mobile number, and email. Ensure that each field corresponds correctly to avoid data mismatches.

Once all fields are mapped, save your settings and test the action to confirm that a new record is created in Airtable.

5. Conclusion: Automating Google Ads Leads with Airtable

In this tutorial, we successfully set up an automation using Pabbly Connect to create Airtable records for Google Ads leads. By following the steps outlined, you can streamline your lead management process, ensuring that every new lead from Google Ads is recorded automatically in Airtable.

With this integration, you can enhance your tracking, collaboration, and overall lead conversion strategy. Explore more automation capabilities with Pabbly Connect to optimize your business operations.