How to Create ActiveCampaign Contact with Tags on WooCommerce Purchase Using Pabbly Connect

Learn how to create ActiveCampaign contacts with tags from WooCommerce purchases using Pabbly Connect in this step-by-step tutorial. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Introduction to Pabbly Connect for WooCommerce and ActiveCampaign

In this tutorial, we will explore how to use Pabbly Connect to create ActiveCampaign contacts with tags whenever a purchase is made on WooCommerce. This integration is crucial for automating your marketing efforts and enhancing customer engagement.

By utilizing Pabbly Connect, you can streamline the process of capturing customer data and tagging them based on their purchases. This helps in sending targeted email campaigns to your customers based on their interests, such as the Java course they purchased.

2. Accessing Pabbly Connect for Integration Setup

To begin, you need to access your Pabbly Connect account. Start by opening the Pabbly website and signing in using your credentials. If you are a new user, you can sign up for free to get started.

Once logged in, you will see the Pabbly dashboard. Click on the “Access Now” button for Pabbly Connect to start creating your workflow. Follow these steps to set up your integration:

• Click on “Create Workflow”.
• Name your workflow appropriately, e.g., ‘ActiveCampaign Contact with Tags on WooCommerce Purchase’.
• Select the folder to save your workflow.

After naming your workflow, click on “Create”. This will open the workflow window where you can set up triggers and actions using Pabbly Connect.

3. Setting Up the Trigger for WooCommerce Purchases

In this step, you will set up the trigger for your workflow. Since we want to create contacts in ActiveCampaign when a purchase is made, we will select WooCommerce as our trigger application in Pabbly Connect.

Select the trigger event as “New Order Created”. This event will trigger the workflow whenever a new order is placed in your WooCommerce account. After selecting the trigger, you will receive a webhook URL that you will need to copy and set up in WooCommerce.

• Log in to your WordPress admin panel.
• Navigate to the WooCommerce settings and select the Advanced tab.
• Locate the Webhooks option and click on ‘Add Webhook’.

Paste the copied webhook URL into the delivery URL field and save the webhook. This establishes a connection between WooCommerce and Pabbly Connect.

4. Capturing the Webhook Response

After setting up the webhook, you need to test it to ensure that it captures the correct data. Go back to your WooCommerce account and make a test purchase of a product, such as the Java course.

Once the purchase is completed, return to Pabbly Connect and click on “Recapture Webhook Response”. This action will allow you to capture the details of the customer who made the purchase. Ensure that you see the customer details like name, email, and order information.

Verify that the response includes all necessary fields such as first name, last name, and email. If successful, you will see a confirmation that the webhook response was captured.

This step confirms that Pabbly Connect is successfully receiving data from WooCommerce, allowing you to proceed to the action steps.

5. Creating ActiveCampaign Contact and Adding Tags

Now that you have captured the webhook response, it’s time to create a contact in ActiveCampaign. In your Pabbly Connect workflow, select ActiveCampaign as the action application and choose the action event as “Create Contact”.

Connect your ActiveCampaign account by entering the API key and URL as prompted. Once connected, map the necessary fields such as email, first name, and last name from the webhook response. This mapping allows your new contact to be created dynamically based on the customer data received from WooCommerce.

After mapping the fields, click “Save and Send Test Request” to create the contact. Verify that the contact appears in your ActiveCampaign account.

Finally, add another action step in Pabbly Connect to tag the contact. Select ActiveCampaign again and choose the action event “Add Tag to Contact”. Map the contact ID to ensure that the correct contact receives the tag. Save and test this step to confirm that the tag is successfully applied.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to create ActiveCampaign contacts with tags based on WooCommerce purchases. By following these steps, you can automate your marketing efforts and improve customer engagement effectively.

Utilizing Pabbly Connect allows you to streamline the data flow between WooCommerce and ActiveCampaign, ensuring you can reach your customers with targeted campaigns based on their purchases.