Learn how to integrate Facebook Lead Ads with WhatsApp using Pabbly Connect for automated messaging. Follow this step-by-step tutorial to streamline your lead management. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Automation

To connect Facebook Lead Ads to WhatsApp, we start by accessing Pabbly Connect. This powerful platform enables seamless automation between applications without coding skills.

Log into your Pabbly Connect dashboard. Click on the ‘Create Workflow’ option and name your workflow. For this integration, we will name it ‘Send Automated WhatsApp Message to Facebook Leads Instantly’.

2. Selecting Facebook Lead Ads as the Trigger Application

In this step, we will choose Facebook Lead Ads as our trigger application in Pabbly Connect. This means that our automation will start when a new lead is generated.

Click on ‘Add New Connection’ to link your Facebook Lead Ads account. Once authorized, select the specific Facebook page and lead gen form you want to use for capturing leads. For example, if your page is named ‘Fashion Fusion’, select it along with the appropriate lead form.

  • Select your Facebook page (e.g., Fashion Fusion).
  • Choose the lead gen form (e.g., New Contact Form).
  • Click on ‘Save and Send Test Request’.

After submitting a test lead, return to Pabbly Connect to confirm that the response has been successfully captured. This indicates that your connection is established.

3. Connecting WhatsApp Cloud API for Messaging

Next, we will set up WhatsApp Cloud API as the action application in Pabbly Connect. This allows us to send automated WhatsApp messages to our leads.

Select WhatsApp Cloud API and choose the action event as ‘Send Template Message’. If you have already set up a connection, select it. If not, click on ‘Add New Connection’ and enter the necessary details like Token, Phone Number ID, and WhatsApp Business Account ID.

  • Choose ‘Send Template Message’ as the action event.
  • Provide the required WhatsApp Cloud API credentials.
  • Click ‘Save’ to confirm the connection.

Once connected, you will need to specify the message template, language code, and recipient mobile number. This sets up the automated messaging framework.

4. Sending WhatsApp Messages to Leads

Now that we have established the connection, we can send WhatsApp messages to our leads using Pabbly Connect. Start by selecting the template for the message you want to send.

For example, you can use a template named ‘New Lead Message’. Ensure that the recipient’s mobile number is mapped correctly from the previous step, allowing for dynamic responses based on lead data.

Select the message template (e.g., New Lead Message). Map the recipient mobile number from the lead data. Enter any variables needed for the message body.

Click on ‘Save and Send Test Request’ to execute the message. If successful, you will see a confirmation that the WhatsApp message has been sent to the lead’s number.

5. Summary of Automation Process Using Pabbly Connect

In summary, we have successfully set up an automation process using Pabbly Connect to send WhatsApp messages to leads generated from Facebook Lead Ads. This process involves selecting the trigger and action applications, connecting them, and configuring the message template.

This integration allows businesses to engage with leads instantly without manual intervention, enhancing lead management efficiency. You can replicate these steps to automate messaging for other applications as well.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate sending WhatsApp messages to leads from Facebook Lead Ads. This integration streamlines communication and enhances lead engagement without manual efforts.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.