How to Add or Update Klaviyo Subscribers from Outlook Emails Using Pabbly Connect

Learn to seamlessly integrate Microsoft Outlook with Klaviyo using Pabbly Connect for automatic subscriber updates. Follow this detailed tutorial for step-by-step guidance. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Outlook and Klaviyo Integration

To begin integrating Microsoft Outlook with Klaviyo, access Pabbly Connect by signing up for a free account. This platform allows you to automate workflows without any coding skills. After signing in, click on the ‘Create Workflow’ button to initiate a new automation process.

You’ll be prompted to name your workflow. For this tutorial, name it something relevant like ‘Outlook to Klaviyo Subscriber Update.’ After naming, click on the ‘Create’ button to proceed. This sets the foundation for your integration between Microsoft Outlook and Klaviyo through Pabbly Connect.

2. Setting Up the Trigger in Pabbly Connect

The next step involves setting up the trigger in Pabbly Connect. Click on the trigger window and select ‘Email Parser’ as your trigger application. This feature allows you to capture incoming emails from your Outlook inbox.

• Select ‘Email Parser’ as the trigger application.
• Copy the provided email parser address.
• Set this address as a forwarding address in your Microsoft Outlook settings.

After pasting the parser address into Outlook’s forwarding settings, ensure to save the changes. Now, whenever an email arrives in your Outlook inbox, it will also be sent to the email parser, triggering your workflow in Pabbly Connect.

3. Sending a Test Email to Trigger the Workflow

To test the setup, send a demo email to your Outlook inbox. This email should contain the subscriber details that you want to add to Klaviyo. For example, write a simple message like ‘Hello, please add this contact to your email list.’ This email will help verify that the workflow is functioning correctly.

Once the email is sent, check the response section in Pabbly Connect. You should see the details captured from the email, including the subject and body text. This confirms that the email parser is correctly receiving the email data.

4. Applying Filters to Process Relevant Emails

To ensure that only relevant emails trigger the workflow, apply a filter in Pabbly Connect. Select the ‘Filter’ action and configure it to check the subject of the email. For instance, set the condition to trigger the workflow only if the subject is ‘New Klaviyo Subscriber.’ This helps avoid unnecessary triggers from unrelated emails.

• Select the filter type as ‘Equals to’.
• Input the exact subject line you want to filter.

After setting up the filter, click on ‘Save and Send Test Request’ to ensure the condition works correctly. If successful, you will see a confirmation that the condition is true, allowing the workflow to proceed to the next step.

5. Adding the Subscriber to Klaviyo

The final step involves adding the parsed subscriber data into Klaviyo. In Pabbly Connect, select Klaviyo as your action application and choose ‘Add/Update Subscriber’ as the action event. Connect your Klaviyo account by entering your Pabbly and private API keys, which can be found in your Klaviyo account settings.

Next, map the fields such as email address, first name, last name, and organization from the previous steps in Pabbly Connect. Ensure that all required fields are filled correctly to add the subscriber successfully. Click on ‘Save and Send Test Request’ to test the connection with Klaviyo.

Conclusion

In this tutorial, you learned how to seamlessly integrate Microsoft Outlook with Klaviyo using Pabbly Connect. By setting up triggers and filters, you can automatically add or update subscribers from your Outlook emails, streamlining your email marketing process. This automation saves time and ensures accurate subscriber management.