How to Add Google Ads Leads to LeadSquared CRM Using Pabbly Connect

Learn how to integrate Google Ads with LeadSquared CRM using Pabbly Connect for seamless lead management. Step-by-step tutorial included. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads and LeadSquared Integration

To start integrating Google Ads with LeadSquared CRM, the first step is to access Pabbly Connect. This powerful automation tool allows you to connect various applications seamlessly. Begin by visiting the Pabbly Connect website and signing up or logging in if you already have an account.

Once logged in, you will see the dashboard. Here, you can create a new workflow that will automate the process of adding leads from Google Ads to your LeadSquared CRM. Click on the ‘Create Workflow’ button to initiate this process.

2. Creating a Workflow in Pabbly Connect

In this section, we will create a specific workflow to connect Google Ads and LeadSquared CRM through Pabbly Connect. After clicking on ‘Create Workflow’, name it ‘Google Ads Leads to LeadSquared CRM’. You can choose a folder for better organization.

• Click on ‘Create’ to finalize your workflow setup.
• Define the trigger for your workflow, which is Google Ads in this case.
• Select the trigger event as ‘New Lead Form Entry’ to capture new leads.

By setting up this workflow, you ensure that every time a new lead is generated from your Google Ads, it will automatically be added to your LeadSquared CRM. This automation saves time and reduces the chances of missing potential leads.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads with Pabbly Connect, you will need to configure a webhook URL. After selecting your trigger event, Pabbly Connect will generate a webhook URL. Copy this URL as it will be used to link your Google Ads account.

Next, log into your Google Ads account and create a new lead form. In the lead form settings, navigate to the lead delivery options and select the webhook integration option. Paste the copied webhook URL into the designated field and click ‘Send Test Data’ to verify the connection.

4. Setting Up Leads in LeadSquared CRM

After successfully connecting Google Ads to Pabbly Connect, the next step is to configure how leads will be added to LeadSquared CRM. For this, select LeadSquared as the action application in your Pabbly Connect workflow.

• Choose ‘Create or Update Lead’ as the action event.
• Connect your LeadSquared account by entering the required API details.
• Map the fields from the Google Ads lead to the corresponding fields in LeadSquared.

By mapping the fields correctly, you ensure that all information from the Google Ads leads is captured accurately in your CRM, making it easier to manage and follow up with leads.

5. Testing and Verifying the Integration

Finally, to ensure that everything is working correctly, you should test the integration between Google Ads, Pabbly Connect, and LeadSquared. Perform a test submission through your Google Ads lead form and check if the lead appears in your LeadSquared CRM.

If the test is successful, you will see the new lead with all the mapped details in your LeadSquared account. This verification step is crucial to confirm that the automation is functioning as expected, allowing you to manage your leads efficiently.

Conclusion

In this tutorial, we explored how to integrate Google Ads with LeadSquared CRM using Pabbly Connect. By automating the lead transfer process, you can enhance your lead management and improve response times, ultimately boosting your sales efficiency. This integration simplifies your workflow and ensures no lead goes unnoticed.