How to Add Google Ads Leads to Freshdesk CRM Using Pabbly Connect

Learn how to seamlessly integrate Google Ads leads into Freshdesk CRM using Pabbly Connect with this step-by-step tutorial. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Freshdesk Integration

To add Google Ads leads to Freshdesk CRM, you first need to access Pabbly Connect. This platform serves as the central integration tool for connecting various applications seamlessly. Start by searching for ‘Pabbly Connect’ in your browser to reach the landing page.

Once on the Pabbly Connect page, you will see two options: ‘Sign Up for Free’ and ‘Sign In.’ If you are a new user, click on ‘Sign Up for Free’ to get started with 100 free tasks each month. Existing users should click ‘Sign In’ to enter their dashboard and access the integration features.

2. Creating a New Workflow in Pabbly Connect

After signing in to Pabbly Connect, click on the ‘Create Workflow’ button to initiate the setup process. You will be prompted to name your workflow and select a folder for organization. Name your workflow ‘How to Add Google Ads Leads to Freshdesk CRM’ and choose the folder labeled ‘Automations’ for easy access.

• Click on ‘Create’ to open the workflow window.
• This window will allow you to set up triggers and actions for your automation.
• Select Google Ads as the trigger application and New Lead Form Entry as the trigger event.

Once you select the trigger, Pabbly Connect will provide a webhook URL. This URL is crucial for connecting your Google Ads account to the workflow. Copy the URL, as you will need it in the next steps.

3. Setting Up Google Ads to Capture Leads

With the webhook URL copied, head over to your Google Ads account to set up lead capturing. Navigate to the ‘See More’ section, then click on ‘Lead Forms’ and select ‘Add Lead Forms’. Here, you will need to input necessary information such as name, phone number, and email.

• Under Lead Delivery Options, paste the webhook URL you copied from Pabbly Connect.
• Click ‘Send Test Data’ to ensure the connection is working.

After sending the test data, return to Pabbly Connect to verify that you received the dummy response. This confirms that your Google Ads lead form is successfully sending data to your Pabbly workflow.

4. Configuring Freshdesk to Create Contacts

Next, you will set up Freshdesk as the action application in Pabbly Connect. Select Freshdesk and choose ‘Create Contact’ as the action event. Click on ‘Connect’ to establish a connection between your Freshdesk account and Pabbly Connect.

To connect, you will need your Freshdesk API key, account password, and subdomain. Access your Freshdesk account, click on your profile picture, and navigate to ‘Profile Settings’ to find your API key. Copy this key and paste it into Pabbly Connect.

Enter your Freshdesk account password and subdomain as instructed. After pasting the necessary details, click ‘Save’ to finalize the connection.

Once connected, you will map the fields from the Google Ads lead to Freshdesk. This ensures that the details like full name, email, and phone number are dynamically inserted into Freshdesk whenever a new lead is captured.

5. Testing the Integration and Finalizing Setup

To finalize your integration, click ‘Save and Send Test Request’ in Pabbly Connect. This will send the mapped data, including the full name, email, and phone number, to Freshdesk. Ensure you replace any dummy email addresses with valid information before testing.

After sending the test request, check your Freshdesk account to confirm that the new contact has been created successfully. If you see the details populated correctly, your automation is complete.

Review the entire workflow to ensure all steps are correctly set up. You can now receive leads from Google Ads directly into Freshdesk CRM with ease.

With this setup, Pabbly Connect empowers you to automate the lead capturing process, ensuring that no lead is missed and all information is accurately recorded in your Freshdesk CRM.

Conclusion

In this tutorial, we explored how to integrate Google Ads leads into Freshdesk CRM using Pabbly Connect. By following these detailed steps, you can automate lead capturing and streamline your customer relationship management.