How to Add Google Ads Leads in Zoho CRM Using Pabbly Connect

Learn how to seamlessly integrate Google Ads leads into Zoho CRM using Pabbly Connect with this step-by-step tutorial. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google and Zoho Integration

To start integrating Google Ads leads into Zoho CRM, first access Pabbly Connect. This platform allows seamless automation between various applications, including Google and Zoho CRM. Simply type ‘Pabbly.com/connect’ in your browser to reach the Pabbly Connect homepage.

Once on the homepage, you will see options to sign in or sign up for free. As a new user, click on the ‘Sign Up Free’ button. After signing up, you will receive 100 tasks free every month, which is a great way to start using Pabbly Connect.

2. Creating a Workflow in Pabbly Connect

After signing in, navigate to the dashboard. To create a new workflow, click on the ‘Create Workflow’ button located at the top right corner. You will need to name your workflow, for example, ‘Google Ads Leads to Zoho CRM’. This identifies the purpose of the automation clearly.

• Click on ‘Create Workflow’
• Name your workflow

In this workflow, the trigger application will be Google Ads, and the action application will be Zoho CRM. This setup ensures that every time a new lead is generated in Google Ads, it will trigger an action in Zoho CRM to create a new contact. Make sure to follow the next steps closely to set this up correctly using Pabbly Connect.

3. Setting Up Google Ads as the Trigger

Next, you will need to set Google Ads as the trigger application. In the trigger window, search for Google Ads and select it. Then, choose the trigger event as ‘New Lead Form Entry’. This event will start the workflow whenever a new lead is captured in Google Ads.

Once you have selected the trigger, Pabbly Connect will provide you with a webhook URL. This URL acts as a bridge to connect Google Ads with Pabbly Connect. You will need to copy this URL and set it up in your Google Ads account to ensure that leads are sent to Pabbly Connect.

4. Configuring Zoho CRM as the Action

After setting up the trigger, it’s time to configure Zoho CRM as the action application. In the action section, search for Zoho CRM and select it. You will then need to choose the action event as ‘Create Contact’. This action will create a new contact in Zoho CRM based on the lead information received from Google Ads.

To establish the connection between Zoho CRM and Pabbly Connect, click on ‘Connect’ and authorize access. If you have an existing Zoho account, log in and allow permissions. Once connected, you can map the lead details from Google Ads to the corresponding fields in Zoho CRM.

5. Testing the Workflow and Final Setup

With both applications set up, it’s crucial to test the workflow. Send a test lead from Google Ads to see if it appears in Zoho CRM. In Pabbly Connect, click on ‘Send Test Data’ to verify that the integration works correctly.

Once the test is successful, you will see the new contact created in Zoho CRM. This indicates that your automation is working flawlessly. Now, every time a new lead comes through Google Ads, it will automatically be added to Zoho CRM, streamlining your lead management process.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

In conclusion, using Pabbly Connect to integrate Google Ads leads into Zoho CRM allows for efficient automation of lead management. This setup ensures that every new lead is captured and organized without any manual effort, enhancing productivity and response time.