How to Add Facebook Leads to Mailchimp Automatically Using Pabbly Connect

Learn how to seamlessly add Facebook leads to Mailchimp automatically using Pabbly Connect with this step-by-step tutorial. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To add Facebook leads to Mailchimp automatically, you’ll first need to access Pabbly Connect. This platform serves as the central hub for integrating various applications, including Facebook Lead Ads and Mailchimp.

Open a new tab and search for ‘Pabbly Connect’. Click on the link to the Pabbly Connect landing page. You will see options to sign in or sign up. If you are a new user, click on ‘Sign up for free’ to get 100 tasks free every month. For existing users, simply sign in.

2. Creating a New Workflow in Pabbly Connect

After signing in, navigate to your dashboard and click on the ‘Create Workflow’ button. Here, you will be prompted to choose a folder for saving your workflow and to give it a name. For this integration, name your workflow ‘New Facebook Leads to Mailchimp’. using Pabbly Connect

• Select the folder named ‘Automation’.
• Name your workflow appropriately.
• Click on ‘Create’ to proceed.

This opens your workflow window, where you will set up the trigger and action. The trigger here will be Facebook Lead Ads, and the action will be Mailchimp. This setup allows you to automate the process of adding leads.

3. Setting Up the Trigger with Facebook Lead Ads

In your workflow, the first step is to select the trigger application, which is Facebook Lead Ads. Choose the trigger event as ‘New Lead Instant’. This option ensures that as soon as a lead is received, it triggers the workflow immediately.

Next, click on ‘Connect’ to link your Facebook Lead Ads account with Pabbly Connect. If you haven’t connected your account yet, select ‘Add New Connection’ and proceed to connect your Facebook account. Once connected, select your Facebook page and the lead generation form you are using.

• Select your Facebook page, e.g., ‘Package Express’.
• Choose the lead gen form, e.g., ‘Lead Ads Form’.
• Click on ‘Save and Send Test Request’.

After this, Pabbly Connect will wait for a webhook response, which indicates that it is ready to capture the lead data from Facebook.

4. Generating a Webhook Response for Testing

To test if Pabbly Connect is properly capturing leads, you need to generate a dummy response. Open a new tab and go to the Meta for Developers page. Navigate to ‘Tools’ and select ‘Lead Ads Testing Tool’.

In the testing tool, select your Facebook page and the form you created earlier. Fill in the dummy details and submit the form. This action sends a test lead to Pabbly Connect, allowing you to verify if the integration works correctly.

Select your page and lead form. Fill in dummy details for testing. Click on ‘Submit’ to send the test lead.

Once submitted, check your Pabbly Connect workflow to see if it captured the lead data successfully. If successful, you will see the lead information displayed in the workflow.

5. Setting Up the Action with Mailchimp

Now that you have successfully set up the trigger, it’s time to configure the action step with Mailchimp. In your workflow, select Mailchimp as the action application and choose the action event as ‘Add New Member with Custom Fields’.

Click on ‘Connect’ to link your Mailchimp account with Pabbly Connect. If you have not connected it before, select ‘Add New Connection’ and enter your API key and data center. You can find your API key in your Mailchimp account under ‘Profile Extras’.

Open Mailchimp and go to your profile. Copy the API key and data center. Paste them into Pabbly Connect and click on ‘Save’.

After connecting, select the audience list in Mailchimp where you want to add the new leads. Map the email address, first name, last name, and phone number from the lead data captured in the trigger step. Finally, click on ‘Save and Send Test Request’ to confirm the integration works.

Conclusion

In this tutorial, we have detailed how to use Pabbly Connect to automatically add Facebook leads to Mailchimp. By following the steps outlined, you can streamline your lead management process effectively. This integration not only saves time but also ensures that your leads are captured accurately in Mailchimp.