Enhance Email Marketing with Pabbly Connect and Mailchimp Integration

Learn how to enhance email marketing by adding Mailchimp subscribers from webhook responses using Pabbly Connect. Follow this step-by-step tutorial for seamless integration. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Email Marketing Integration

To enhance email marketing by adding Mailchimp subscribers from webhook responses, start by accessing Pabbly Connect. Open your browser and search for Pabbly Connect to reach its landing page.

Once on the Pabbly Connect homepage, you’ll see two options: ‘Sign In’ and ‘Sign Up for Free.’ If you’re a new user, click on ‘Sign Up for Free’ to create an account. Existing users should click ‘Sign In’ to access their dashboard.

2. Creating a Workflow in Pabbly Connect

After signing in, you will be directed to your dashboard. Here, click on the ‘Create Workflow’ button. This is where you will set up the automation to capture email responses from your form.

• Name your workflow as ‘Enhance Email Marketing by Adding Mailchimp Subscribers from Webhook Responses’.
• Select the folder where you want to save your workflow.
• Click on ‘Create’ to proceed to the workflow window.

In the workflow window, you will define your trigger and action. The trigger represents an event that starts the workflow, while the action is what happens as a result of that trigger. For this integration, we will use Pabbly Connect to connect the webhook to Mailchimp.

3. Setting Up the Trigger with Webhook

In this step, you will select the trigger application. Click on the trigger application dropdown and choose ‘Webhook by Pabbly’. Set the trigger event to ‘Capture Webhook Response’.

Once selected, Pabbly Connect will generate a unique webhook URL. This URL is crucial as it connects your form submissions to the workflow. Copy this URL, as you will need it to set up your form.

• Open your form builder application.
• Navigate to the integrations section and select ‘Create Webhook’.
• Paste the copied webhook URL and save the settings.

Now your form is connected to Pabbly Connect and ready to send data when a submission occurs.

4. Configuring Mailchimp Integration in Pabbly Connect

After setting up the webhook, it’s time to configure Mailchimp as the action application. In the action application dropdown, search for and select ‘Mailchimp’.

For the action event, choose ‘Add Member with Custom Fields’. Click on ‘Connect’ to establish a connection between Pabbly Connect and your Mailchimp account. If you haven’t connected Mailchimp before, you will need to create a new connection.

Enter your Mailchimp API Key, which you can find in your Mailchimp account under ‘Extras’ > ‘API keys’. Also, provide the data center part of your Mailchimp account URL (e.g., us19). Select the audience list you want to add subscribers to.

Once all details are filled in, save the connection. This allows Pabbly Connect to add new subscribers to Mailchimp automatically whenever a webhook response is received.

5. Testing the Integration with Pabbly Connect

With your workflow set up, it’s time to test the integration. Go back to your form and make a test submission to simulate a new response. Fill in the required fields and submit the form.

After submission, return to Pabbly Connect to check if the webhook has captured the response. If successful, you will see the captured data in the workflow.

Verify that the details from the form appear correctly in the webhook response. Check your Mailchimp account to ensure the new subscriber is added with the correct details.

This confirms that Pabbly Connect is successfully integrating your form submissions with Mailchimp, enhancing your email marketing efforts.

Conclusion

In this tutorial, we demonstrated how to enhance email marketing by adding Mailchimp subscribers from webhook responses using Pabbly Connect. By following these steps, you can automate subscriber management and improve your email campaigns efficiently.