Best Lead Nurturing Automation for Facebook Leads Using Pabbly Connect

Learn how to automate lead nurturing for Facebook leads using Pabbly Connect. This detailed tutorial guides you through integrating Google Contacts, Gmail, and WhatsApp Cloud API.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To start automating lead nurturing for Facebook leads, first access Pabbly Connect. This platform allows seamless integration between various applications like Google Contacts, Gmail, and WhatsApp Cloud API.

Begin by opening a new tab and searching for Pabbly Connect. Once on the landing page, you can either sign in or sign up for free. Signing up takes just two minutes and provides 100 free tasks monthly. After logging in, click the button for Pabbly Connect to enter the dashboard.

2. Creating a Workflow in Pabbly Connect

In this step, you will create a workflow that automates lead nurturing. Click the Pabbly Connect dashboard’s ‘Create Workflow’ button. Name your workflow, such as ‘Best Lead Nurturing Automation for Facebook Leads,’ and select a folder for organization.

• Click on ‘Create’ to initiate your workflow.
• Set up a trigger and action within your workflow.
• Ensure to select the correct applications for each step.

After naming your workflow, you will see two main boxes: trigger and action. The trigger indicates an event that starts the workflow, while the action defines what happens next. This setup is crucial for integrating Facebook lead ads with other applications using Pabbly Connect.

3. Setting Up the Trigger with Facebook Lead Ads

To set up the trigger, search for ‘Facebook Lead Ads’ in the trigger application. Select it and choose the trigger event as ‘New Lead Instant.’ This allows Pabbly Connect to capture new leads from your Facebook ads.

Next, connect your Facebook account by clicking ‘Connect’ and then ‘Add New Connection.’ After granting access, select your Facebook page and lead generation form. Make sure the lead generation form is live before testing the connection.

• Click on ‘Save and Send Test Request’ to check if the connection is successful.
• Ensure to fill out a sample submission to generate a lead response.
• Confirm that the sample submission is reflected in Pabbly Connect.

Once the test is successful, you will have the lead details ready to be used in subsequent actions, allowing for effective lead nurturing through Pabbly Connect.

4. Creating a Contact in Google Contacts

The next step involves creating a new contact in Google Contacts using the lead information captured by Pabbly Connect. Select ‘Google Contacts’ as your action application and set the action event to ‘Create Contact.’ This will allow you to store lead information efficiently.

Connect your Google account by clicking ‘Connect’ and then ‘Add New Connection.’ After granting access, map the lead details such as first name, last name, email, and phone number from the Facebook lead ads response. You will need to split the full name into first and last names using the text formatter by Pabbly Connect.

Use the text formatter to split the name and map the details accordingly. Ensure all required fields are filled before saving the contact. Click on ‘Save and Send Test Request’ to create the contact.

Upon successful creation, you will see the new contact listed in Google Contacts, confirming that Pabbly Connect has effectively integrated your lead data into your contact management system.

5. Sending Emails and WhatsApp Messages Using Pabbly Connect

Now that the contact has been created, the next action is to send a personalized email using Gmail and a WhatsApp message via WhatsApp Cloud API. Begin by selecting Gmail as your action application and set the action event to ‘Send Email.’

Connect your Gmail account, then fill in the recipient’s email address, sender name, and email content. Ensure to map the lead’s email and name into the email content for personalization. After configuring the email, click on ‘Save and Send Test Request’ to send the email.

Use the WhatsApp Cloud API as the next action application. Set the action event to ‘Send Template Message’ for WhatsApp. Map the lead’s phone number and select the appropriate template for the message.

Once both actions are configured, you will have successfully automated the entire lead nurturing process using Pabbly Connect, ensuring timely communication with your leads through email and WhatsApp.

Conclusion

This tutorial demonstrated how to utilize Pabbly Connect for effective lead nurturing automation from Facebook leads. By integrating Google Contacts, Gmail, and WhatsApp Cloud API, you can ensure seamless communication and management of your leads.