Automating Google Business Reviews Replies with Pabbly Connect and Google Chat

Learn how to automate replies to Google Business Reviews and notify your team via Google Chat using Pabbly Connect in this step-by-step tutorial. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To begin automating replies to Google Business reviews, first access Pabbly Connect by visiting its website. You can sign up for a free account or log in if you’re an existing user. This platform enables seamless integration between Google Business, Google Chat, and Gemini.

Once logged in, navigate to the dashboard where you can view all your workflows. Click on the ‘Create Workflow’ button to start setting up your automation. Here, you can name your workflow, for example, ‘Auto Reply to Google Business Reviews and Notify Team via Google Chat.’ This naming helps in identifying the workflow later.

2. Setting Up Google Business as the Trigger

In this step, you’ll set up Google Business as the trigger in your Pabbly Connect workflow. Select Google Business Profile from the trigger application options. The trigger event you’ll choose is ‘New Review,’ which means the automation will activate whenever a new review is posted on your Google Business profile.

• Select the Google Business Profile application.
• Choose the trigger event as ‘New Review.’
• Connect your Google account by signing in and granting permissions.

After connecting, select the specific location for which you want to receive reviews. Click on the ‘Save and Send Test Request’ button to test the connection. This setup allows Pabbly Connect to capture new reviews posted on your Google Business profile.

3. Generating Replies Using Gemini

Now, you will set up Gemini to generate automated replies for the reviews captured by Pabbly Connect. Select Google AI Studio (Gemini) as the action application and choose the action event as ‘Generate Content.’ This will allow you to create a personalized reply for each review.

To connect Gemini, you need to provide an API key from Google AI Studio. Follow these steps to get the API key:

• Log into your Google Gemini account.
• Navigate to Google AI Studio and click on ‘Get API Key.’
• Create a new API key and copy it.

Paste the API key back into Pabbly Connect to establish the connection. Next, set up the prompt for Gemini to generate a reply based on the review and rating received. This automation will enhance customer engagement by providing timely responses.

4. Posting the Reply on Google Business

Once the reply is generated by Gemini, the next step is to post this reply back to the Google Business profile. This is done by adding another action step in your Pabbly Connect workflow. Select Google Business Profile again and choose the action event ‘Create Reply.’

Map the reply generated by Gemini to the corresponding fields in this action step. Ensure that you also map the review ID to identify which review the reply is for. This mapping is crucial for the automation to work correctly.

After mapping, click on ‘Save and Send Test Request’ to test this action. If successful, the generated reply will be posted on the Google Business profile, ensuring that customers see your prompt response to their feedback.

5. Notifying the Team on Google Chat

To complete the automation, you will now set up a notification system for your team using Google Chat. This allows your marketing team to be informed of new reviews and responses in real-time. Select Google Chat as the action application and choose the action event ‘Create Message.’

To connect Google Chat, you will need to create a webhook URL. Follow the instructions provided in the Pabbly support forum to set this up. Once you have the webhook URL, paste it into Pabbly Connect and prepare the message to be sent to your team.

Prepare a message that includes the review details and ratings. Map the review comment and rating to the message. Click on ‘Save and Send Test Request’ to send a test message.

Once this is set up, your team will receive notifications on Google Chat every time a new review is posted, allowing for prompt follow-up and engagement.

Conclusion

This tutorial has outlined how to automate replies to Google Business reviews and notify your team via Google Chat using Pabbly Connect. By integrating these applications, you can enhance customer engagement and streamline communication with your team. Implementing this automation can significantly improve your business’s responsiveness to customer feedback.