Automate Zoho Marketing Subscribers from Google Sheets Using Pabbly Connect

Learn how to automate adding subscribers to Zoho Marketing from Google Sheets using Pabbly Connect. Step-by-step guide to streamline your email marketing. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Introduction to Pabbly Connect for Automating Zoho Marketing

In this tutorial, we will explore how to use Pabbly Connect to automate the process of adding subscribers to Zoho Marketing from Google Sheets. This integration is crucial for keeping your email marketing lists updated without manual effort.

To get started, first, ensure you have a Google Sheets document ready with your leads. Using Pabbly Connect, we will link Google Sheets and Zoho Marketing to streamline subscriber management effectively.

2. Accessing Pabbly Connect and Creating a Workflow

To begin, open your browser and search for Pabbly Connect. You will be directed to the landing page where you can either sign up or log in. If you are new, click on the ‘Sign Up for Free’ button to create an account.

Once logged in, you will see the dashboard. Click on the ‘Create Workflow’ button to start a new automation process. Name your workflow something descriptive, like ‘Create Zoho Marketing Subscriber from Google Sheets,’ and select the appropriate folder to save it in.

3. Setting Up the Trigger with Google Sheets in Pabbly Connect

In this section, we will set up the trigger in Pabbly Connect. The trigger will initiate the workflow every time a new lead is added to Google Sheets. Search for Google Sheets as your trigger application and select it.

For the trigger event, choose ‘New or Updated Spreadsheet Row.’ This will allow Pabbly Connect to detect any changes in your spreadsheet. Copy the provided webhook URL, which will act as a bridge between Google Sheets and Pabbly Connect.

• Open your Google Sheets document.
• Go to Extensions > Add-ons > Get Add-ons to install Pabbly Connect Webhook.
• Refresh your spreadsheet after installation.

After refreshing, navigate to Extensions and select the Pabbly Connect Webhook. Click on Initial Setup to paste the webhook URL you copied earlier. Set the trigger column to the last data entry column in your spreadsheet, which will be used to send data to Pabbly Connect.

4. Configuring Zoho Marketing as the Action in Pabbly Connect

Now that we have set up the trigger, we need to configure the action. Search for Zoho Marketing in Pabbly Connect and select it as your action application. Choose the action event ‘Subscribe Lead’ to add new subscribers to your marketing list.

Next, connect your Zoho Marketing account with Pabbly Connect. Enter your domain, which can be zoho.com or your specific domain. After connecting, select the list where you want to add the new subscribers.

• Map the lead details from Google Sheets to the corresponding fields in Zoho Marketing.
• Ensure to include essential details like first name, last name, email, and company name.
• Click on Save and Test to verify the setup.

Once you have mapped all the fields, Pabbly Connect will automatically create a new subscriber in Zoho Marketing whenever a new lead is added to your Google Sheets.

5. Testing the Integration Between Google Sheets and Zoho Marketing

To ensure everything is working correctly, add a new lead to your Google Sheets. Fill in all the required details in the new row. After entering the details, check your Gmail for a confirmation email sent to the new subscriber.

If the subscriber confirms their email, they will be successfully added to your Zoho Marketing list. You can verify this by checking your Zoho Marketing contacts to see if the new subscriber appears in the selected list.

This automation saves time and reduces errors by ensuring your email marketing list is always up to date. By using Pabbly Connect, you can effectively manage your leads and streamline your marketing efforts.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate the addition of subscribers to Zoho Marketing from Google Sheets. This integration helps keep your email marketing lists current and reduces manual work, allowing you to focus on your campaigns.